Want to succeed with expanded text ads? Columnist Frederick Vallaeys reports on findings from an Optmyzr study of 1.2 million ads to see what characteristics the best-performing ads had in common. Frederick Vallaeys on November 3, 2016 If Google’s expanded text ads (ETAs) are supposed to perform better than standard text ads, why did Google … Continue reading 5 ingredients for writing the perfect expanded text ad
Carmelo Hannity — November 2, 2016 Follow @carmelohannity— November 2, 2016 Blogging can be a challenge, even when you have a formula because it requires time and dedication. Business owners increasingly see the importance of a well-maintained blog with consistent, top-quality content, but when you’re already swamped with the day-to-day aspects of running your company, … Continue reading Should You Outsource Your Business Blog Writing?
Candis Roussel — November 1, 2016 — November 1, 2016 Many professional services leaders appreciate the value of differentiating their firm’s services from those of competitors. But many of these same professionals fail to recognize that they can differentiate themselves, too, and take their careers to a new level of visibility, respect and value. If … Continue reading What Is a Personal Brand Statement – And 3 Steps to Writing One
Anna Manteufel — November 1, 2016 — November 1, 2016 The goal of any business is to convert potential customers into loyal clients. Sounds easy enough right? Not so fast. In the online world user simplicity and engagement are key. On your website this may be a subscription button, shopping cart, or even a contact … Continue reading Writing CTAs That Convert
by Chandra Clarke Follow @Scribendi_IncOctober 26, 2016 Think about how many emails you’ve spent unnecessary amounts of time writing—crafting the perfect sentences to convey the right message, rereading and editing, drafting and revisiting until you’re finally satisfied enough to send your final product off into the mysterious inbox of the recipient. You probably don’t want … Continue reading Newsletter Writing Tips That Will Get Your Emails Opened, Read, and Clicked
by Lesley VosOctober 13, 2016 Bloggers write a lot. The problem is, Oscar-worthy content doesn’t always equal Oscar-worthy literacy. As my favorite writing joke says, “I do my best proofreading after I hit send”. Yeah, we’ve all been there. No matter how experienced at content writing you are, you still trigger the same backlash once … Continue reading 20+ Badass Blogging Tools to Avoid Writing Embarrassment
by John Nemo Follow @JohnNemoPROctober 6, 2016 This innovative software solution makes it easy for you to pen pitch-perfect blog posts without having to write a single sentence. In today’s marketplace, content is currency. Creating and sharing valuable content that helps your target audience solve a key problem or overcome a challenge is the price … Continue reading How To Craft a Killer Blog Post Without Writing a Word
by Jake KilroySeptember 29, 2016 Explainer videos are fantastic communication tools for brands—if they tell the right story. (To find out if you have a good explainer story, read this.) That’s why an explainer video script is so important. Even if you have world-class visuals, a weak script will sabotage your explainer, making it boring … Continue reading The Easy Guide to Writing a Great Explainer Video Script
by Amanda Clark Follow @GrammarChicIncSeptember 11, 2016 There is no denying that the job market is a fierce and competitive place. Dozens – and sometimes hundreds – of people vying for the same openings. As a job seeker, you want to stand out among the crowd, and one of the first opportunities to do so … Continue reading What You Need to Know About Choosing a Resume Writing Service
Great content is essential for success in local SEO, but unfortunately, a lot of local business websites are sorely lacking in this area. Columnist Greg Gifford shares his advice on how to write excellent website copy for local SEO. Greg Gifford on August 16, 2016 It’s time for my monthly column again, which means … Continue reading The secret to writing awesome local content
