Clare McAuleyJune 13, 2015 Fail to prepare, prepare to fail. So the saying goes. In order to avoid a website which fails your expectations, breaches your budget and wastes your time, it is vital you prepare a comprehensive design brief to pique potential agencies interest. This document will guide you through the entire design process … Continue reading 9 Steps To Writing A Kick-Ass Web Design Brief
Rachel SilverJune 13, 2015 We can easily learn a lot about each other from social media these days — almost too much. It doesn’t take much to look someone up on Google, Facebook, LinkedIn, or Twitter before a meeting or sending an email. You can learn where someone is from, what he or she likes, … Continue reading 9 Dos And Don’ts Of Writing An Authentic Email
Amanda GrinavichJune 12, 2015 Google’s AdWords platform is becoming more and more popular with clients each day, whether it’s for digital advertising or syndicating media hits. The platform is relatively easy to use; the tricky part lies in writing ads that set you up for success. I first started using the platform just over a … Continue reading A Newbie’s Guide to Writing AdWords Ads
Anna ColibriJune 7, 2015 If you’re like me, it’s been a lifelong dream to write professionally. Hours spent scribbling away in notebooks as a child morphed into opportunities to become a paid copywriter sometime during adulthood. Yet achieving the quintessential writing dream can sometimes be bittersweet. Although it sounds glamorous, even to me, when I … Continue reading Creative Exercises That Will Make Writing Fun Again
Louis FoongMay 22, 2015 It’s hard to overstate the value of a good title or headline. It is your first, possibly only chance to capture the attention of your audience. That’s why it’s important to craft interesting headlines every time. This infographic draws data from Hubspot and Outbrain to analyze the results of over three … Continue reading Data-Driven Strategies for Writing Better Titles & Headlines (Infographic)
Amanda HickenMay 21, 2015 Blogging for your brand can be daunting — regardless of whether it’s your first or thousandth blog post. We all want to do our best at representing our brands and inspiring our audience to take action. Confession time: Whenever I sit down to start a new post, my mind is momentarily … Continue reading Every Don’t Has a Do When Writing a Blog Post
Shelley PringleMay 14, 2015 I’m not actually that good with grammar. I certainly don’t consider myself a stickler or anywhere near the level of an expert when it comes to the finer points of the English language. I often refer to Grammar Girl (or my handy Canadian Press Style Guide) to avoid common pitfalls of … Continue reading 10 Annoying Grammar Mistakes To Avoid When Writing Just About Anything
Jasmine SandlerMay 13, 2015 Proper Blog Writing can lead to media attention and new business. Watch this short video and read my steps to writing a Blog post. The key to successful social media marketing rests in the power and delivery of strong content, driven from a specific strategy around market position. For many B2B … Continue reading Guidelines for Proper Blog Writing
Matt BrennanMay 7, 2015 Writing a blog that people want to read will provide some of the best marketing that your business can ask for. The best part is that there is nothing prohibitive about getting started. There are no gatekeepers. There are no prohibitive costs. If you have an idea for your business blog, … Continue reading Writing A Blog That Attracts Customers
Sara DavisApril 30, 2015 We’ve heard just about every excuse there is explaining why business owners don’t practice content marketing. The worst of them all is when they say they won’t create content because they can’t write well. Thought leadership plays a bigger role in content marketing than your writing skills. When consumers see your … Continue reading Why Your Thought Leadership Is More Important Than Your Writing Ability
