Mark SchaeferApril 23, 2015 I have been running my own business for about seven years now and creating online content about the same amount of time. The genesis of my business — 2008 — probably represented the apex of the traditional notion of SEO – elaborate schemes for backlinks, keyword stuffing, and jamming links into … Continue reading Is SEO Simply Good Writing?
Andrea LehrApril 20, 2015 Every day, humans make snap judgments. In one Princeton study, participants made assumptions within 100 milliseconds of being exposed to a portrait. In a similar study on virtual bias, researchers at the University of British Columbia compared respondents’ in-person impressions with those obtained by only viewing Facebook photos — and the results revealed … Continue reading What Does Your Email Writing Style Say About You?
Shelley PringleApril 16, 2015 Unless you happen to be a gifted writer, there is nothing simple or painless about writing blog posts. Finding an idea, collecting your thoughts and then communicating them in an interesting way that someone will actually read feels like childbirth for most of us. Yet business blogging is an important part … Continue reading A Simple Formula for Writing Blog Posts in 8 Painless Steps
Clare SaumellApril 14, 2015 We know it’s tempting to jump right into blogging. After all, the basic concept is pretty straightforward, right? Simply write a blog post and publish it on your website. Step 1. What’s your strategy? But to actually get any return on the time you spend blogging, you need some sort of … Continue reading Blog Writing 101
Dan ShewanApril 8, 2015 Whether you’re looking to generate leads or increase sales, having your PPC ads direct visitors to persuasive landing pages is an excellent way to grow your business. However, genuinely persuasive copywriting is challenging, and it takes a great deal of nuance and subtlety to spur your prospects into action. In today’s … Continue reading 5+ Power Words & Techniques for Writing More Persuasive Landing Pages
Alex StrikeFebruary 11, 2015 When you write books, articles, reviews, essays or blog posts your goal is to impress your reader and create content worth checking. Yes, somewhere deep inside we all want to be popular and recognizable authors, and we believe our writing skills will be enough to become second Hemingway or Coelho at … Continue reading Writing Habits Explained: How They Can Influence Your Business [Infographic]
Alice ElliottFebruary 10, 2015 Bad spelling can ruin your blog’s writing, reputation, and opportunities. This infographic explains why: Remember your readers Don’t put your readers off with bad spelling and grammar. They don’t deserve such treatment. If you make reading your post more difficult than it needs to be, they will probably vote with their … Continue reading How Bad Spelling Ruins Your Writing And Blogging [Infographic]
Stephanie VermillionFebruary 4, 2015 For some reason, I always find myself in the same chaotic situation when it comes to industry books. I have travels coming up. I pack my new book just in case I can’t nap on the plane. I start reading said book while the flight attendant explains that my faded navy, crumb-filled seat will save me during … Continue reading Six Writing Tips From ‘Everybody Writes’
Dan ShewanFebruary 2, 2015 Great ad headlines are like the flashy displays you see in store windows every day. They’re there to stop you in your tracks, make you picture yourself owning whatever it is they’re selling, and force you to cross the psychological threshold and walk into the store to buy it. Of course, … Continue reading 21 Tips for Writing Great Ad Headlines
Dan SmithFebruary 2, 2015 One of my very first jobs in the digital industry was writing SEO articles. Right at the start of my career, I came across the job on a forum and it seemed easy – produce 400 words on a topic I’d be provided with, with a need to include keywords a … Continue reading The Key To Writing The Perfect SEO Blog Post? Take Off Your SEO Hat
