By Graham Jones, Published November 6, 2014 Businesses say articles are the most helpful form of content If you want to engage business owners and executives you had better get writing. New research shows that the most “helpful” kind of web content is the written article. Indeed, it is deemed ten times better than social … Continue reading Get Writing – People Prefer Articles
By Mickie E Kennedy, Published November 4, 2014 So the days of writing a press release for the sole purpose of SEO have come and gone. Easy come, easy go, as the saying goes. No longer is it advisable to craft a press release for the simple hopes of getting a little link juice out … Continue reading Why Keyword Research Still Has Value For Press Release Writing
By Becky Tumidolsky, Published November 2, 2014 Do you believe content writing can be delegated to just about anyone? If so, here’s a disturbing vision that might just scare you straight. A weak, wandering narrative. Sentences and paragraphs that don’t flow logically or stylistically. Incomprehensible bloat. Ideas randomly introduced. Awkward or missing transitions. Tangents that … Continue reading The Perils Of Writing Poorly: 5 Ways To Kill Your Audience
By Ashley Jones, Published November 1, 2014 Blogs are an invaluable part of your inbound marketing strategy. Creating awesome content for those blogs is a must. I know first-hand how easy it is to obsess over content in an effort to make the perfect post. Sometimes when I’ve completed a blog my first thought is … Continue reading Don’t Overlook These 4 Basic Components Of Blog Writing
By Shelby Clarke, Published November 1, 2014 Back in September I had the opportunity to travel with the Quintain Marketing team to Boston for Hubspot’s INBOUND 2014 conference. Some of my favorite words of wisdom came from Guy Kawasaki, chief evangelist for Canva, and Peg Fitzpatrick, the head of social strategy at Canva, who spoke … Continue reading 5 Tips for Writing the Perfect Social Media Post
By Mickie E Kennedy, Published October 23, 2014 There’s no glamour in writing press releases. It’s not sexy. It’s not terribly exciting, either. And there’s no fame and fortune waiting for a press release writer. But make no mistake, there absolutely is an art to writing great press releases. And when you’re competing against hundreds … Continue reading 5 Incredibly Annoying Press Release Writing Habits You Need To Ditch Immediately
You spent hours laboring over a blog post. You did your research and fussed over sentences until they were just right. The only thing standing between you and your next task is a headline. You take a few seconds, jot down the first thing that comes to mind, and move on. Don’t do that. You’re … Continue reading 9 Tips for Writing an Effective Online Headline
I remember my school teacher telling me that I had a talent for writing and was able to craft a good story. But I ignored her gentle advice to follow it further. I either was too young and foolish or I didn’t believe her. Maybe both. For a long time that promise and purpose lay … Continue reading Is the Art of Writing Dying?
First year journalism students learn about the five Ws (Who, What, Where, When and Why). Although you may have no intention of becoming a professional journalist, if you’re going to write articles for your blog, then using the Five Ws is a smart habit to get into. The last thing you want a reader to … Continue reading The Who, What, Where, When and Why of Excellent Blog Writing
The way to get your target clients into giving you a good impression is to let them know that you make things happen as well as provide solutions to problems. You need to convey in your message that you can be relied upon. You have to let them know that you can provide them and … Continue reading Writing an Effective Marketing Message
