Dusti Arab — February 4, 2018 — February 4, 2018 Maialisa / Pixabay Your inbox is the source of many things – and one of them is likely stress. Think about how many emails you received last week. How many hours did you spend in your inbox, deleting, archiving, responding, procrastinating… Now think about how … Continue reading 8 Quick Tips For Writing Better Cold Emails
Matt Brennan — January 27, 2018 Follow @MattLBrennan — January 27, 2018 Templune / Pixabay Quality landing page copy can be one of your strongest assets when it comes to attracting new leads for your business. It’s a way to capture and grow your audience, and further build up your business. Simply publishing anything in … Continue reading 15 Tips for Writing Quality Landing Page Copy that Converts
Want to know how to write great paid search ads? Columnist Pauline Jakober shares some tips from her years of experience writing PPC ad copy. Pauline Jakober on January 23, 2018 While every part of your PPC program is important, few elements are as crucial, or visible, as your ads. Often, your ads are … Continue reading 15 PPC pro tips for writing text ads
Contributor Brent Sleeper reveals how the language and content of great onboarding emails reflect essential secrets for driving user engagement, conversion and growth Brent Sleeper on January 18, 2018 Advice for tech marketers rarely covers the words they should be using. Perhaps that’s not surprising in a business that takes perverse pride in its … Continue reading 5 rules for writing effective onboarding emails
Roman Kniahynyckyj — January 2, 2018 Follow @kniahynyckyj — January 2, 2018 Great blog writers make it look easy, and probably make it seem like anyone can do it. But it only takes reading one or two bad blogs to remind you that blog-writing takes skill. Even bloggers who have a great topic ideas can … Continue reading 7 Top Tips for Engaging Blog Writing
Philippe Guay — December 4, 2017 Follow @sendtonews — December 4, 2017 A recent article by Digiday caught my eye. It detailed the great anxiety experienced by many journalists about the overwhelming pivot to online video and noted the value of writers is no longer prioritized. Bryan Curtis, editor-at-large for The Ringer, calls the move … Continue reading Great Video or Great Writing?
When it comes to effective marketing, writing style matters — but many marketers ignore it. Columnist Mark Traphagen discusses how to cultivate a sense of style for your marketing. Mark Traphagen on November 28, 2017 I entered marketing as a career relatively late in life. While I rue not having discovered this wonderful world … Continue reading Why writing style matters for social and content marketing
Aleah Taboclaon — November 1, 2017 — November 1, 2017 TeroVesalainen / Pixabay Every small business relies on email lists to find new customers and to sell to the already existing ones. They use a site builder to build their landing page and get a lot of sign-ups from new and existing clients. Some of … Continue reading 3 Tips in Writing Effective Emails That Convert to Business
Matt Brennan — October 7, 2017 Follow @MattLBrennan — October 7, 2017 Good writing habits are an integral part of using digital marketing to grow your business. We’ve all been told how important quality content is to the future of our business, but what exactly does that mean? Becoming a successful blogger takes work. It … Continue reading Good Writing Habits for Successful Bloggers
Kathy Heil — September 12, 2017 — September 12, 2017 Company blogs are an essential part of modern day marketing and brand journalism. I think most organizations realize this by now, but what remains a perpetual challenge is knowing how your company can generate the most impact from content creation efforts. Have you heard the … Continue reading Don’t Waste Time Writing Company Blogs Until You Do These 6 Things
