William Harris — March 16, 2017 Follow @wmharris101— March 16, 2017 You can have the best products in the world, but if you don’t take the time to build conversion-driven product pages, you’re not going to be able to convince your target customers to buy. There are a number of techniques and components that you … Continue reading The Little Guide to Writing Better Product Descriptions
Karl Sakas — March 15, 2017 Follow @KarlSakas— March 15, 2017 Write a job description before you post the job! Here’s how to be strategic. Writing a job description before you post the job is important, because the description will guide your agency’s search. Even if you are hiring internally, the job description will help … Continue reading Make Better Hires By Writing Better Job Descriptions
Amanda Clark — March 2, 2017 Follow @GrammarChicInc— March 2, 2017 In an ideal world, there would be no bias or discrimination when it comes to reviewing resumes or hiring candidates. However, we live in an imperfect world, and try as they might, recruiters and hiring managers may still have inadvertent or subconscious biases. The … Continue reading Conquering the Politics of Resume Writing
Elaina Meiser — January 27, 2017 — January 27, 2017 There is so much writing advice out there. The problem with most of it is, however, that you can’t just apply it. It takes weeks, sometimes months, to learn how to correctly using metaphors, storytelling, and most other tricks. That’s not what we’re after! We … Continue reading 7 Content Writing Tips That Will Make You A Better Blogger
Contributor Jacob Baadsgaard says great content doesn’t have to do with word count — it’s about giving your audience what they’re looking for. Jacob Baadsgaard on January 23, 2017 How much content is too much content? Writers have been debating this question for centuries, if not millennia. Back in the 1800s, book authors were … Continue reading Are you writing too much content?
Annie McMindes — December 29, 2016 — December 29, 2016 Writing a follow-up email is hard. You’re working to snag the attention of a prospect who has an inbox full of droning provocations and unsolicited gloom, laden with demanding sales folks prodding them to take action they’d, more often than not, rather skip. Emails with … Continue reading 7 Tips to Writing a Better Follow-Up Email
Mike Templeman — December 28, 2016 Follow @miketempleman1— December 28, 2016 Most agencies and businesses looking to improve their SEO now know that you should avoid keyword-stuffing. Not only does the overuse of keywords irritate customers but search engines have also wised up to it. So just using the same keyword over and over isn’t … Continue reading Weaving Keywords Naturally into Your Writing for SEO
Lianna Patch — December 19, 2016 — December 19, 2016 Would you rather buy this candle… Or this candle? And which would you be willing to pay a bit more for? They’re both candles. They have one job: make my house smell like the holidays. But call me crazy if the second description doesn’t make … Continue reading The Complete Guide to Writing Product Copy That Sells Itself (+ 19 Examples to Get You Started Now)
Matt Brennan — December 8, 2016 Follow @MattLBrennan— December 8, 2016 Writing home page content is a crucial part of your marketing process. It used to be that when a potential customer had questions they’d pick up the phone. If they liked what they heard, they may get in the car and drive down to … Continue reading Writing Home Page Content That Converts
Lucas Miller — November 8, 2016 Follow @EchelonCopy— November 8, 2016 If you’re anything like me, you’re a writer—not one of those tech-savvy Internet people who seem to know anything and everything about the World Wide Web. Fortunately, my work as a freelance blogger rarely requires that I know the difference between a “relational database” … Continue reading 5 Sure-Fire (and Simple) Tips for Writing More SEO-Friendly Blog Posts
