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AI agents will wreak havoc without quality data behind them. That’s why the Data Cloud numbers should be a source of optimism for Salesforce. Mike Pastore on February 27, 2025 It was the moment during the Salesforce earnings call on Wednesday when the needle scratched across the record. Amy Weaver, Salesforce president and CFO, … Continue reading When will Agentforce make its mark on Salesforce earnings? Wait ‘til next year
CTV is no longer just for B2C. Here’s how to crack the code for success with advanced targeting, storytelling and more. Sean Nowlin on January 28, 2025 Connected TV (CTV) is rapidly gaining traction as one of the fastest-growing media channels projected for 2025, thanks to its unique blend of big-screen storytelling and advanced … Continue reading 2025 is the year for B2B brands to embrace CTV
Lack of ad spending for the Olympics and elections cuts growth to 7.3%, down from last year’s 11.8%. Chris Wood on January 16, 2025 U.S. digital advertising will see a 7.3% increase over last year’s spend, according to the latest IAB forecast. This growth is notably lower than the 11.8% 2024 projection. Retail media … Continue reading IAB expects digital advertising growth to slow considerably this year
As 2024 winds down, here are some of the most fruitful spots to look for tax-loss candidates. BY Associated Press The U.S. market gained more than 25% for the year to date through mid-December 2024. That’s a healthy showing by any measure. It doesn’t seem like it would be a market environment that’s conducive to tax-loss … Continue reading Tax-loss selling may be a good strategy this year. Here’s where to look
2025 is not for big martech spend but for laying an AI-ready foundation. Here’s how to balance budget restraints with innovation. Anita Brearton on December 12, 2024 As the economic landscape remains uncertain, marketing leaders face a challenging dilemma: how to invest in technology that drives results while navigating frozen or reduced budgets. The … Continue reading Why 2025 is the year for martech optimization, not expansion
By fostering open communication, understanding team bandwidth, and planning ahead, leaders can make the fourth quarter a time of achievement instead of anxiety. BY Aytekin Tank If you’ve ever participated in a race, then you know: there’s a difference between trying to run fast and trying to beat someone. Humans are innately competitive and the psychology … Continue reading How to turn end of year stress into an opportunity
It’s not just you: America’s most quintessential restaurant keeps showing up in headlines, including the CEO-shooter manhunt to a high-profile Trump campaign stunt. BY Jennifer Mattson As we look back on 2024, it’s surprising how frequently McDonald’s has played a role, or at least been involved, in major news events. From boycotts and high prices to … Continue reading How McDonald’s was involved in almost every major news story this past year
The amount donated on this year’s GivingTuesday represents a 16% increase compared to 2023, or an 11.9% increase when adjusted for inflation. BY Associated Press U.S. donors gave $3.6 billion on Tuesday, an increase from the past two years, according to estimates from the nonprofit GivingTuesday. The Tuesday after Thanksgiving, now known as GivingTuesday, has become … Continue reading $3.6B was donated on GivingTuesday this year
The EPA said it concluded more than 1,850 civil cases, a 3.4% increase over 2023. BY Associated Press The Environmental Protection Agency (EPA) enhanced enforcement efforts this year, doubling financial penalties issued to polluters and issuing the first-ever arrest for a climate change-related crime, the agency said in a report Thursday. The EPA said it concluded more than … Continue reading EPA boosts enforcement efforts the final year of the Biden administration
If you’re stressed about your finances during the holiday season, modern technology can help. Here’s how mobile apps and AI can help you enjoy your holidays on a budget. BY Emily Guy Birken Planning ahead for the holiday season will help you stay on budget—but who actually does that? We’re much more likely to white-knuckle our … Continue reading 3 tech hacks to help you manage your holiday spending this year
