Tag Archives: Year

30% Report Dropping An SVOD Sub, 25% Adding A FAST, In Past Year

30% Report Dropping An SVOD Sub, 25% Adding A FAST, In Past Year by Karlene Lukovitz  @KLmarketdaily, October 31, 2022 Nearly a third (30%) of U.S. consumers say they’ve dropped a subscription-based video-on-demand service in the past 12 months, while 25% say they’ve added a free ad-supported subscription service (FAST), according to a new survey … Continue reading 30% Report Dropping An SVOD Sub, 25% Adding A FAST, In Past Year

Why Marvel’s ‘She-Hulk’ finale is the best branded content of the year

  By Jeff Beer October 16, 2022 SPOILER ALERT: This will include references to some aspects of the She-Hulk Season One finale. I recommend you watch it!     Okay, we all good now? Ask any advertising executive what the key to creating quality branded content is, and they’ll list off versions of three basic … Continue reading Why Marvel’s ‘She-Hulk’ finale is the best branded content of the year

Stadia launch title ‘Gylt’ is heading to other platforms next year

Google is (unsurprisingly) shutting down Stadia in January Players will continue to have access to their games library until January 18th. K. Holt @krisholt   Jessica Conditt/Engadget Despite claims to the contrary as recently as July, Google is shutting down its Stadia games streaming service after just three years. The company says players will still … Continue reading Stadia launch title ‘Gylt’ is heading to other platforms next year

The world got 5.2 million more millionaires last year, but many are getting pinched in 2022

By Sam Becker September 23, 2022   Two-and-a-half million people in the United States became millionaires last year, but thanks to rising prices, that may not mean as much as it used to.       Worldwide, 5.2 million people became millionaires in 2021, according to the Global Wealth Report 2022, an annual release published … Continue reading The world got 5.2 million more millionaires last year, but many are getting pinched in 2022

US martech spending set to break $20 billion this year; growth slowing

This is a 14.3% increase from 2021 when spend was up 20.9% Constantine von Hoffman on September 9, 2022 U.S. marketing technology spending is expected to increase a healthy 14.3% this year — surpassing $ 20 billion, according to industry research eMarketer. But marketing technology spending increases in 2022 won’t match earlier years. Spending increased … Continue reading US martech spending set to break $20 billion this year; growth slowing

Search ads could arrive in Apple Maps as early as next year

Apple reportedly tested search ads in Maps in bid to expand advertising business Ads could come to the Maps, Podcasts and Books apps. I. Bonifacic @igorbonifacic   Engadget Apple may be planning to bring ads to more of its first-party apps. According to Bloomberg’s Mark Gurman, the company has conducted internal tests of a version … Continue reading Search ads could arrive in Apple Maps as early as next year

Amazon’s emissions increased dramatically last year despite carbon neutrality goal

Amazon’s emissions increased dramatically last year despite carbon neutrality goal The company doubled the size of its fulfillment network last year. A. Khalid @askhalid   jahcottontail143 via Getty Images Despite the company’s commitment to decrease its carbon footprint, Amazon’s emissions grew by 18 percent last year, according to the annual sustainability report it released today. … Continue reading Amazon’s emissions increased dramatically last year despite carbon neutrality goal

Here’s why you may not get a raise this year just because of inflation

By Shalene Gupta August 01, 2022 With inflation at a record high of 9.1%, employees are desperate for raises. Technically, this should be doable. Corporate profits are up 8.7% from the start of the year, and they’re projected to grow 10.6%, according to data from Bloomberg. But don’t hold your breath for a raise—that is, … Continue reading Here’s why you may not get a raise this year just because of inflation