Martech Maxxing: Brands Are Replacing Platforms This Year, Including Their Email Systems by Ray Schultz , Columnist, July 29, 2022 Marketers are spending freely on technology this year, judging by the Martech Replacement Survey from Martech. Of companies polled, 21% have replaced their email distribution platform — down from 24% in 2021. But while … Continue reading Martech Maxxing: Brands Are Replacing Platforms This Year, Including Their Email Systems
Tag Archives: Year
No matter the time of year, there’s a holiday you should be planning a campaign for
Pinterest marketing insights suggest early and often as the best approaches to holiday campaigns. Chris Wood on July 26, 2022 A successful holiday marketing strategy should include multiple activations and begin months in advance. That’s because consumers, too, are making extensive holiday plans that extend the celebration period. Eighty percent of shoppers said they plan … Continue reading No matter the time of year, there’s a holiday you should be planning a campaign for
Recession Could Drive Total TV Advertising Declines Of 10% This Year, 5% Next
Recession Could Drive Total TV Advertising Declines Of 10% This Year, 5% Next by Wayne Friedman , July 22, 2022 With a strong probability of a recession to start by the end of year, according to many analysts, a new estimate projects that a downturn in the economy could drive a 9.6% decline in TV … Continue reading Recession Could Drive Total TV Advertising Declines Of 10% This Year, 5% Next
Prime Day contributed to significant e-commerce growth this year
U.S. online spend for the two-day event totaled $11.9 billion, up 8.5% from 2021 Chris Wood on July 14, 2022 Amazon Prime Day, a two-day event held this year on July 12 and 13, outperformed last year’s event by 8.5%, according to the Adobe Digital Economy Index. Total U.S. online sales came in at $ … Continue reading Prime Day contributed to significant e-commerce growth this year
Labor strikes have doubled in the past year. Is high inflation part of the reason?
By Sam Becker June 23, 2022 High inflation and worries about economic contraction are stunting the markets but proving to be catalysts for growth in one area: an interest in striking and unionizing. The number of strikes between January and May 2022 is double that of last year, according to data … Continue reading Labor strikes have doubled in the past year. Is high inflation part of the reason?
Local TV Projected For A 9% Advertising Increase, National TV Could Take Hit Later This Year
Local TV Projected For A 9% Advertising Increase, National TV Could Take Hit Later This Year by Wayne Friedman , May 26, 2022 Local TV stations could see a 9% increase in advertising revenues this year to $23.4 billion, but national TV networks — broadcast and cable — will drift lower, according to the latest … Continue reading Local TV Projected For A 9% Advertising Increase, National TV Could Take Hit Later This Year
Meta will limit hiring this year due to slowing revenue growth
Meta offers new professional certificates through Coursera Separate courses cover everything from front-end development to iOS app creation. I. Bonifacic @igorbonifacic May 4th, 2022 Coursera Last year, in an effort to fill outstanding positions, Meta stopped requiring job seekers to hold a four-year university or college degree to apply for some roles. At the time, … Continue reading Meta will limit hiring this year due to slowing revenue growth
Apple privacy protections expected to cost big tech firms $16 billion in coming year
ATT expected to cost Facebook $12.8 billion in coming year. Constantine von Hoffman on April 15, 2022 Apple’s privacy-protecting Identifier for Advertisers (IDFA) is expected to cost tech companies $ 16 billion in the coming year, an increase of 9%, according to a report by data solutions provider Lotame. However, a separate academic study has … Continue reading Apple privacy protections expected to cost big tech firms $16 billion in coming year
Tech companies flock to out-of-home during comeback year
Apple is second only to McDonald’s in top OOH advertisers from 2021. Chris Wood on April 14, 2022 Out-of-home (OOH) advertising isn’t just for the burger chain at the next highway stop. Tech companies are joining in on a medium that saw a boom year in 2021. And the increased interest in OOH, by tech … Continue reading Tech companies flock to out-of-home during comeback year
Digital audio and video ad spending increased more than 50% last year
Final numbers from 2021 show digital channels are up despite measurement challenges and regulations. Chris Wood on April 12, 2022 Digital audio and video spending both increased by more than 50% last year. Social media advertising and search revenue also saw substantial increases, according to full findings from last year’s digital spend released by the … Continue reading Digital audio and video ad spending increased more than 50% last year
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