L’Oreal USA Leads Pinterest Creator Fund, Others To Roll Out Later This Year by Laurie Sullivan @lauriesullivan, April 8, 2022 Pinterest has expanded its Creator Fund program to offer more creators the opportunity to grow, connect and succeed on the platform. Through cash grants, ad credits and equipment, Pinterest will more than double its investment into the Fund … Continue reading L’Oreal USA Leads Pinterest Creator Fund, Others To Roll Out Later This Year
GroupM Benchmarks AI-Enabled Ad Spending At $370B, Projects $1.3T By 2032 by Joe Mandese @mp_joemandese, April 6, 2022 Artificial intelligence (AI)-enabled media will account for $370 billion in ad spending this year — and will represent the majority of all ad buys, according to a new proprietary forecast released by GroupM this morning. The forecast … Continue reading GroupM Benchmarks ‘AI-Enabled’ Ad Spending At $370B This Year, Projects It Will Reach $1.3T By 2032
Desktop users have longer sessions and spend more. Constantine von Hoffman on March 28, 2022 Desktop isn’t going away and don’t expect your app to get you new customers, that’s according to a new study by Contentsquare. The report found that 58% of traffic came from mobile devices last year, a 9% drop YOY. It … Continue reading Traffic from mobile devices dropped 9% last year
5 Key Trends Shaping Ecommerce Marketing This Year by Darwin Liu , March 4, 2022 Ecommerce marketers are bracing themselves for another year of turbulence in the marketplace. Here are five key trends that will determine what successful ecommerce marketing will look like in 2022. Change in shopping patterns. Consumers’ buying behavior has changed with … Continue reading 5 Key Trends Shaping Ecommerce Marketing This Year
Ruhi Van Andel | January 27th, 2022 There’s no denying it: digital marketing has become the backbone of businesses worldwide, helping them to maintain a connection to their consumers amid a pandemic that has impacted virtually every industry. Each year brings innovations, features, and updates by tech giants which change the way consumers buy and … Continue reading A Year in Review: The Digital Marketing Trends That Defined 2021
By Connie Lin February 01, 2022 Xin nian kuai le—today is the first day of the Lunar New Year, and billions across Asia are celebrating the prospects of happiness, good fortune, and prosperity. It’s the biggest holiday of the year in many countries, with festivities in China, South Korea, Singapore, Mongolia, Tibet, and Vietnam lasting … Continue reading Happy Lunar New Year: Here’s the cultural meaning behind Google’s Year of the Tiger doodle
Neil Wood-Mitchell January 19, 2022 Your guide to crushing it with video in 2022 These are unprecedented times – or so they keep telling us – but the effectiveness of video hasn’t faltered over recent times. As we move through uncharted territory, the stories you tell and how you tell them, through your social channels, … Continue reading Video Trends in 2022 – How to Crush it With Video This year
Kristen Indihar January 19, 2022 2022 is here, and affiliate marketing is more popular than ever. As companies launch new initiatives, it’s crucial to examine emerging affiliate marketing trends in the new year to ensure success for your brand. According to Statista, affiliate marketing spend in the US is projected to reach $ 8.2 billion … Continue reading Emerging Affiliate Marketing Trends in the New Year
Neil Wood-Mitchell January 19, 2022 Your guide to crushing it with video in 2022 These are unprecedented times – or so they keep telling us – but the effectiveness of video hasn’t faltered over recent times. As we move through uncharted territory, the stories you tell and how you tell them, through your social channels, … Continue reading Video Trends in 2022 – How to Crush it With Video This year
The trends shaping business and marketing in 2022—and that leaders must prioritize to succeed in the era of hybrid work Grammarly on January 26, 2022 It goes without saying that the past year has been a time of momentous change for marketers. In previous articles, I addressed how CMOs and leaders have had to … Continue reading CMOs, put these 4 trends at the top of your agenda for success this year
