83% Of Retail Customers Increased Interactions With Amazon In Past Year, Survey Finds by Laurie Sullivan , Staff Writer @lauriesullivan, January 26, 2022 Retailers have leaned on search engines to reach consumers for years, but despite all the spending, the vast majority participating in a report released today by RSR Research and Coveo say they do … Continue reading 83% Of Retail Customers Increased Interactions With Amazon In Past Year, Survey Finds
Neil Wood-Mitchell January 19, 2022 Your guide to crushing it with video in 2022 These are unprecedented times – or so they keep telling us – but the effectiveness of video hasn’t faltered over recent times. As we move through uncharted territory, the stories you tell and how you tell them, through your social channels, … Continue reading Video Trends in 2022 – How to Crush it With Video This year
Kristen Indihar January 19, 2022 2022 is here, and affiliate marketing is more popular than ever. As companies launch new initiatives, it’s crucial to examine emerging affiliate marketing trends in the new year to ensure success for your brand. According to Statista, affiliate marketing spend in the US is projected to reach $ 8.2 billion … Continue reading Emerging Affiliate Marketing Trends in the New Year
Why 2022 Will Be The Year Of The Marketer (And The Consumer) by John Mergen , Op-Ed Contributor, January 7, 2022 At least one thing is clear as we transition into 2022: we are no longer waiting for a revolution in how consumers interact with media. That shift has happened, and its impact increases with … Continue reading Why 2022 Will Be The Year Of The Marketer (And The Consumer)
Bob Hutchins January 5, 2022 First-party data is information a company collects directly from its customers and owns. In 2022, more and more companies and brands will move toward collecting, segmenting, and storing first-party data. Third-party data has traditionally been the first choice for marketers as it can be used as a proxy for first-party … Continue reading 2022 Will Be the Year of First-Party Data
Kathleen Rogers January 4, 2022 As you put your 2022 marketing plans together, you’ll concentrate on acquisition, budget and campaigns. We would like to add another item to your list and move it to the No. 1 priority: Your data! Why data? Because data is the lifeblood of your marketing program. Without fresh, accurate and … Continue reading 5 Data-Driven Resolutions for a Great Email Year in 2022
Three aspects of your career in marketing to think about and maybe change in the New Year. Ryan Phelan on December 22, 2021 I know how you feel right now. It’s the end of 2021 — at last! If you work in retail, you probably want to be anywhere but here and are reading this … Continue reading Marketers: Where will you be a year from now?
Young Entrepreneur Council December 22, 2021 When evaluating their successes and their failures at the end of each year, many businesses may find that their social media strategies didn’t perform in the way that they hoped, but, maybe due to a lack of resources or know-how, they plan to use the same strategy again in … Continue reading 12 Ways to Breathe New Life into Your Social Media Strategy Next Year
Nina Fountain December 18, 2021 Will this year be like last year? At the end of 2020 you probably heard this so often – “Hopefully it will be a better year next year”. So as 2021 has kicked off, people everywhere are anticipating a return to some sort of normal. However in late January this … Continue reading Another Year Like This Won’t Do
Marc Jadoul December 7, 2021 “Thought leaders are the informed opinion leaders and the go-to people in their field of expertise. They become the trusted sources who move and inspire people with innovative ideas; turn ideas into reality and know and show how to replicate their success. Over time, they create a dedicated group of … Continue reading Why 2021 Wasn’t a Good Year For Thought Leadership
