Tag Archives: YearRound

Cyber Week’s sales success depends on a year-round consumer connection

Cyber Week’s big sales numbers can blind brands to the need for a marketing strategy that connects with consumers year-round. RJ Licata on December 29, 2023 The success of Black Friday, the annual, in-person shopping bonanza complete with overnight camping for deals, has launched an entire season of markdowns. Cyber Monday, Cyber Weekend, and now, … Continue reading Cyber Week’s sales success depends on a year-round consumer connection →

Martech vendors need to engage year-round, not just at renewal time

Marketing Segmentation

Angie Judge of Dexibit lit a fire on LinkedIn when she said a SaaS vendor only contacted here once a year to secure a renewal. Kim Davis on August 25, 2023 “We just cancelled a SaaS product we’ve used for three years. Each year, we get the same email from them, a month out from … Continue reading Martech vendors need to engage year-round, not just at renewal time →

Customer Retention Strategies to Grow Ecommerce Revenue Year-Round

eCommerce Challenges

Leslie Finlay February 1, 2021 In 2019, almost two billion people worldwide shopped through ecommerce stores, generating more than $ 3.5 trillion in sales in the U.S. alone. While the statistics aren’t out yet, with COVID-19 keeping everyone home, one can only imagine what those numbers might look like for 2020. You know this consumer … Continue reading Customer Retention Strategies to Grow Ecommerce Revenue Year-Round →

How to Turn Seasonal Shoppers into Year-round Customers

Customer Acquisition

Erika Brookes — January 18, 2019 Follow @ebrookes — January 18, 2019 As consumers seek out gifts for everyone on their holiday shopping lists, the last few months of each year consistently deliver increased traffic and sales for retailers small and large. The latest numbers indicate that November to December revenue was in the ballpark … Continue reading How to Turn Seasonal Shoppers into Year-round Customers →

How Small Businesses Can Make the Most of Year-Round Holidays

Small Business Marketing

by Andrew Gazdecki May 20, 2016 Follow @biznessappsMay 20, 2016 If you’re like us, Mother’s Day snuck up on you this year. It’s not just about showing appreciation for mom—it’s a big business. In the last decade, Mother’s Day spending has nearly doubled to 21.5 billion, and only about 2.5 billion of that is spent … Continue reading How Small Businesses Can Make the Most of Year-Round Holidays →

Give the Gift of Great UX: 3 Ways to Turn Holiday Shoppers into Year-Round Customers

Online Marketing, Web Management Guidelines

Stephanie Ashton November 17, 2014 With the holidays fast approaching, customers have already begun preparing their shopping lists and checking them twice. However, amidst the holiday hustle and bustle, shopping can sometimes be regarded as a chore, with friends and family making the yearly trek to their neighborhood malls, or spending hours carefully selecting the … Continue reading Give the Gift of Great UX: 3 Ways to Turn Holiday Shoppers into Year-Round Customers →