Future Of CTV Ads: All About Yield, Relevance, Reach, NOT Real-Time Bidding by Dave Morgan , Featured Contributor, June 30, 2022 Connected TV advertising will not be written by real-time bidding machines. Nope, as much as folks try to retrofit programmatic platforms built for the world of digital banners, social and search to handle the … Continue reading Future Of CTV Ads: All About Yield, Relevance, Reach, NOT Real-Time Bidding
Tag Archives: Yield
Using Digital to Drive Store Visits: How the Right Couponing Strategy Can Yield Results
Dan Slavin October 28, 2020 In early 2020 the entire world was impacted by a deadly virus never before seen and still not completely understood. Covid-19 resulted in the shuttering of retail stores everywhere; many continue to remain closed in the U.S. and some have gone out of business entirely. What impact will the pandemic … Continue reading Using Digital to Drive Store Visits: How the Right Couponing Strategy Can Yield Results
Standard Video Retargeting Can Yield Wasteful Impressions
Standard Video Retargeting Can Yield Wasteful Impressions by Wayne Friedman , February 1, 2019 Video retargeting a digital media campaign can be a big waste of time and ad impressions, according to a new survey. It is a better bet is to determine consumer “sentiment.” Over half of all ad impressions could be wasted with … Continue reading Standard Video Retargeting Can Yield Wasteful Impressions
ContentSquare, Dynamic Yield Partner To Identify Consumer Intentions
ContentSquare, Dynamic Yield Partner To Identify Consumer Intentions by Laurie Sullivan @lauriesullivan, (November 08, 2018) Companies are expected to increase partnership agreements this coming year as the shift to mobile and smaller screens makes personalizing consumer experiences and messages a requirement. On Thursday, ContentSquare and Dynamic Yield announced a partnership that allows marketers to more … Continue reading ContentSquare, Dynamic Yield Partner To Identify Consumer Intentions
Navigating The Local Search Ecosystem To Yield Results
By Bernadette Coleman October 11th, 2017 The Local Search Ecosystem is made up of many different sources including data aggregators like InfoGroup, review sites like Yelp, social media platforms such as Facebook and Foursquare, geo and vertical directories (think SuperPages, DexKnows, FindLaw), GPS mapping solutions (e.g. Garmin, Here), and of course, search engines like … Continue reading Navigating The Local Search Ecosystem To Yield Results
4 Powerful Instagram Analytics Tools That Yield Massive Results
Scott Sims — March 6, 2017 Follow @bscottsims— March 6, 2017 Although Marketers love using Instagram to promote products, they are disappointed with the site’s analytics. That’s about to change. Instagram is rolling out a suite of tools that will benefit marketers, providing user and post specific information that can be used to create successful … Continue reading 4 Powerful Instagram Analytics Tools That Yield Massive Results
6 High-Performance Approaches that Yield Strategy Success and Results
by Jim Haudan April 26, 2016 Follow @jhaudanApril 26, 2016 You’ve heard it before – strategies don’t get executed as planned or at all, and people in your organization are not fully engaged. In fact, strategy execution eats strategy for lunch. The conundrum is – why do so many organizations struggle when it comes to … Continue reading 6 High-Performance Approaches that Yield Strategy Success and Results
Quench Your Thirst For Blog Posts That Yield Better SEO Results
Doug MalanJune 2, 2015 Let’s say you open a brewery in the cool part of town. Whenever someone enters your establishment, you spray them with hundreds of gallons of beer (or root beer) from a fire hose, leaving them drenched and confused. The woman down the block, however, offers her customers a thoughtful pint of … Continue reading Quench Your Thirst For Blog Posts That Yield Better SEO Results
Will Search + Social Yield Better Advertising Experience For All?
by Catharine P. Taylor, June 6, 2014, 11:03 AM As long-time readers of this column know, there are few things I detest more than retargeting. Though it’s not quite up there with climate change denialists, my hatred of stalker ads is on a par with Bitcoin and reading about Maureen Dowd’s close encounter with edible … Continue reading Will Search + Social Yield Better Advertising Experience For All?
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