Tag Archives: Yields

You Being Rogue on LinkedIn Yields LIttle to No Results

Colleen McKenna August 22, 2020 I have lots of conversations about the need for a process and our process in particular. Every one of our client conversations involves following particular steps to achieve a stronger LinkedIn presence, a strategic network and increased visibility A proven process, that series of actions or steps taken to achieve … Continue reading You Being Rogue on LinkedIn Yields LIttle to No Results →

Search Traffic Data Yields Insights On Brands, Retailers That Failed At Ecommerce

Traffic Generation

Search Traffic Data Yields Insights On Brands, Retailers That Failed At Ecommerce by Laurie Sullivan @lauriesullivan, Yesterday Search traffic data yields insights on why some brands and retailers just couldn’t survive last year. Walmart, for example, announced this week that it would absorb the remaining assets of Jet.com, which it bought for $3.3 billion three … Continue reading Search Traffic Data Yields Insights On Brands, Retailers That Failed At Ecommerce →

A winning process yields winning results: Conversion optimization tips from SMX Advanced

Conversion Optimization

Itching to run that next big test? Columnist Brendan McGonigle shares insights on conversion rate optimization from SMX Advanced. Brendan McGonigle on July 3, 2017 Earlier this month, keeping with the traditions of a welcoming summer, Seattle opened its doors to data junkies, optimization nerds and the search-obsessed in celebration of yet another SMX … Continue reading A winning process yields winning results: Conversion optimization tips from SMX Advanced →

From Retail to Restaurants, Category Management Yields Big Returns

Retail Marketing

Dave Sutton — December 15, 2016 — December 15, 2016 In 1982, Nielsen defined Category Management as: “a process that involves managing product categories as business units and customizing them [on a store by store basis] to satisfy customer needs.” Nielsen was a little ahead of its time in that customizing product offerings on a … Continue reading From Retail to Restaurants, Category Management Yields Big Returns →