Google, YouTube Wizardry Should Make Marketers ‘Look Behind The Curtain’ by Laurie Sullivan @lauriesullivan, August 14, 2023 Agencies continue to closely monitor advertisements running through YouTube after a month-old report from Adalytics, an advertising performance optimization platform, suggested that the company misled advertisers for years by allowing its TrueView ads to run outside of its … Continue reading Google, YouTube Wizardry Should Make Marketers ‘Look Behind The Curtain’
YouTube Shorts Gets Ad-Measurement Tools Supported By IAS, DV by Laurie Sullivan @lauriesullivan, July 27, 2023 YouTube Shorts, Google’s short-form video experience for users, expanded relationships with Integral Ad Science (IAS), which focuses on global media measurement and optimization, and DoubleVerify (DV), a software platform for digital media measurement, data and analytics. The news from IAS … Continue reading YouTube Shorts Gets Ad-Measurement Tools Supported By Integral Ad Science
YouTube Premium family plan now costs $23 a month Sean Buckley @seaniccus If you subscribe to a YouTube Premium family plan, you may want to check your email: Google is notifying users that the monthly cost of the service will be going up by $5 a month. Starting in November, most users will … Continue reading YouTube Premium quietly goes up in price to $14 per month
Devindra Hardawar @devindra You’ve heard this premise before: In a post-apocalyptic world, the remnants of civilization live in a stratified society, governed by oppressive rules as they struggle to maintain their humanity. Then, a hero appears and threatens to topple the social order. We’ve seen this story repeated so often throughout the history of … Continue reading Apple will stream the first episode of ‘Foundation’ on YouTube
YouTube Premium family plan now costs $23 a month Sean Buckley @seaniccus If you subscribe to a YouTube Premium family plan, you may want to check your email: Google is notifying users that the monthly cost of the service will be going up by $5 a month. Starting in November, most users will … Continue reading YouTube test threatens to block viewers if they continue using ad blockers
Google is (unsurprisingly) shutting down Stadia in January Kris Holt @krisholt Despite claims to the contrary as recently as July, Google is shutting down its Stadia games streaming service after just three years. The company says players will still have access to their games and be able to play them until January 18, … Continue reading YouTube is reportedly testing online games for mobile and desktop
YouTube To Launch First Official Shopping Channel, In South Korea: Report by Laurie Sullivan @lauriesullivan, June 21, 2023 YouTube this month plans to launch its first official shopping channel for live commerce, in South Korea. The move to create the first official channel, first reported by the Yonhap news agency on Wednesday, will operate in … Continue reading YouTube Launches First Official Shopping Channel In South Korea: Report
YouTube Reverses Misinformation Policy, Cites Political Balance by Laurie Sullivan @lauriesullivan, June 2, 2023 YouTube has reversed a decision it made three years ago to ban videos claiming former President Trump won the U.S. presidential election in 2020. The company on Friday announced it will stop removing content that advances false claims that widespread fraud, … Continue reading YouTube Reverses Misinformation Policy, Cites Political Balance
YouTube Reverses Misinformation Policy, Cites Political Balance by Laurie Sullivan @lauriesullivan, June 2, 2023 YouTube has reversed a decision it made three years ago to ban videos claiming former President Trump won the U.S. presidential election in 2020. The company on Friday announced it will stop removing content that advances false claims that widespread fraud, … Continue reading YouTube Reverses 2020 Misinformation Policy In U.S., Citing Political Balance
YouTube Restricts Content For Viewers Using Ad-Blocking Tools In New Experiment by Colin Kirkland , May 11, 2023 In a move to promote its ad-free Premium subscription option, YouTube is currently running a new experiment that blocks users from watching in-app content while ad-blocking apps are active in their browsers. The experiment was originally reported … Continue reading YouTube Restricts Content For Viewers Using Ad-Blocking Tools In New Experiment
