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Tag Archives: YouTubers

Revenge of the YouTubers: The Growing Power of Social Influence Marketing

Chris HortonMay 8, 2015 There I found myself, roused from my slumber in the dead of night by a muffled chorus of voices coming from the other room. Bleary eyed and disoriented, I stumbled out of bed and headed to the bedroom door, reaching for any kind of weapon to fend off the would-be assailants … Continue reading Revenge of the YouTubers: The Growing Power of Social Influence Marketing

Get Schooled by YouTubers: Content & Business Strategy

For many businesses and brands, success on YouTube remains elusive, and to many, the challenges the platform presents can seem insurmountable. There are, however, some powerhouse brands that are thriving on the platform, though we might more typically refer to them as ‘YouTubers’. Through interviews with several top YouTubers, a recent video on FastCompany sheds some insight … Continue reading Get Schooled by YouTubers: Content & Business Strategy