Will Advertisers Be Impacted By YouTube’s Reversal Of Political Ad Policies? by Laurie Sullivan @lauriesullivan, June 3, 2023 Advertisers may wonder how the reversal of YouTube’s decision to take down content that advances false claims that widespread fraud, errors or glitches occurred in the 2020 or other elections will impact ad-placement decisions. The change, which … Continue reading Will Advertisers Be Impacted By YouTube’s Reversal Of Political Ad Policies?
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YouTube’s Best-Performing Ads For 2022
YouTube’s Best-Performing Ads For 2022 by Laurie Sullivan , Staff Writer @lauriesullivan, December 28, 2022 YouTube has published its annual list of ads that performed best on its platform this year, with technology companies like Amazon and Apple, and streamers such as HBO Max and Netflix reaching into the top 10 for global and U.S. campaigns. Amazon’s … Continue reading YouTube’s Best-Performing Ads For 2022
YouTube’s Best-Performing Ads For 2022
YouTube’s Best-Performing Ads For 2022 by Laurie Sullivan , Staff Writer @lauriesullivan, December 2, 2022 YouTube has published its annual list of ads that performed best on its platform this year, with technology companies like Amazon and Apple, and streamers such as HBO Max and Netflix reaching into the top 10 for global and U.S. campaigns. Amazon’s … Continue reading YouTube’s Best-Performing Ads For 2022
YouTube’s Creative Ecosystem Contributed $25B To U.S. GDP
YouTube’s Creative Ecosystem Contributed $25B To U.S. GDP by Laurie Sullivan , Staff Writer @lauriesullivan, July 22, 2022 The Oxford Economics Study — The State of The Creator Economy — examines how content affects the economy, assessing the economic, societal and cultural impact of YouTube in the U.S. last year. This report shows how YouTube supports … Continue reading YouTube’s Creative Ecosystem Contributed $25B To U.S. GDP
How YouTube’s Big Goal Backfired
How YouTube’s Big Goal Backfired by Kaila Colbin , Featured Contributor, April 12, 2019 Here’s what they teach you in business school: If you want to accomplish anything, you need a goal. A goal should be SMART — that is, specific, measurable, achievable, relevant, and time-bound. We’ve known about SMART goals since 1981. In … Continue reading How YouTube’s Big Goal Backfired
YouTube’s Plan To Fight Fake News
YouTube’s Plan To Fight Fake News by Alex Weprin , March 21, 2018 YouTube is rolling out a strategy to try and fight fake news and misinformation in videos published to the site. For starters, the Google-owned video platform plans to elevate authoritative news sources and de-emphasize channels deemed to be less credible. While Google … Continue reading YouTube’s Plan To Fight Fake News
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