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Arik Hanson — June 15, 2017 — June 15, 2017 A couple weeks ago, I wrote a post about how I believe (most) brand-side folks are less networked than their agency peers. Pretty sure that post ruffled a few feathers among my brand-side friends (but, like I said in the post, there are exceptions–and I … Continue reading You’re Not a Blogger Until You’ve Offended Someone
Christopher Moore — May 10, 2017 Follow @cjmoore— May 10, 2017 So you’ve created the crowdfunding campaign and now the battle to achieve your fundraising objective before the deadline. But what do you do and how can you make your campaign a huge success?This is the most important question. The moment when you press the … Continue reading You’ve Created A Crowdfunding Campaign, Now What?
Columnist Grace Kaye believes marketers need to be more willing to use the insights gained from data to help shape their marketing strategies. Grace Kaye on May 8, 2017 Programmatic has created the opportunity for truly data-driven marketing. Yet still, 50 percent of all marketing is irrelevant to the consumer, according to the latest … Continue reading If you want to deliver relevant ads, you’ve got to get better at using data
Matthew MacQuarrie — April 13, 2017 Follow @MattMacQuarrie— April 13, 2017 Recently, I’ve been working on a sister brand for Fuego Diablo, my premium steak company. The new endeavor is called The Carnoisseur, and it provides a channel for us to share some steak-related content and co-brand with complementary non-competing products under a neutral umbrella. … Continue reading You’ve Gotta Stop Tinkering
Mark Miller — April 4, 2017 Follow @MMtwopointfive— April 4, 2017 So you’ve won a great new marketing job at an amazing business. Congratulations! Now it’s time to break the news to your current place of employment. This is a process that seems simple, but we see as a marketing search firm that it is … Continue reading How to Say “So Long” to Your Marketing Job after You’ve Accepted a New Career Opportunity
Virginia Franco — March 31, 2017 Follow @VAFrancoResumes— March 31, 2017 As an executive resume writing consultant, I often work with clients understandably worried about how to overcome a gap in their career history. Whether you left the job market by choice or otherwise – my experience working with out-of-work clients has shown me they … Continue reading Worried About a Career Gap? Angles to Consider to Position What You’ve Been Up to While Out of the Workforce
Fahad Muhammad — March 19, 2017 — March 19, 2017 When creating landing pages, marketers tend to focus all their efforts on optimizing page elements — making sure the headline engages the visitor, testimonials speak to your unique value proposition, the lead capture form is correctly formatted, and the CTA button jumps off the page. … Continue reading What You’ve Forgotten About Landing Page Optimization
by Dale Keipert Follow @360InteractiveAugust 7, 2016 Reading Time: 4 minutes Let’s talk about website traffic. The Holy Grail of digital marketing. Everyone wants it and once they have it, they want more of it. When you open up your GA it’s the first thing that you look at. When you talk to a new … Continue reading You’ve Got Traffic But No Leads/Sales…Now What?
by Lauren Simkins July 26, 2016July 26, 2016 Hands up! Step away from the keyboard. Before you hit that send key on your next genius email marketing campaign, I want you to ask yourself something: Who are you trying to reach and why? Have you ever sent out an email only to get no response? … Continue reading You’ve Got Mail: How Not To Spam Your Audience With Email Marketing
by Kelly Louro July 2, 2016July 2, 2016 You’ve done it! After the long hours of back-office tasks you valiantly (or not so much…) decided to take on by yourself, mountains of unread emails, unprocessed invoices, rogue business cards, and clearing your voicemail box for the THIRD time this week, you finally decided to hire … Continue reading So, You’ve Hired an Assistant… Now What?
