Pulling together data from mobile into the customer profile improves SMS, push notifications and in-app messages, and informs cross-channel strategies. Chris Wood on October 4, 2024 Zeta Global launched a new AI-powered intelligent mobile solution, as well as an expanded roster of AI agents, at last week’s Zeta Live event in New York. These … Continue reading Zeta Global unveils connected mobile experience and AI agents
The Zeta Marketing Platform will now be available to the large market of AWS customers. Kim Davis on June 1, 2022 Zeta Global has announced that its Zeta Marketing Platform (ZMP) will become available in the Amazon Web Services Marketplace. The Marketplace does list individual martech solutions such as marketing automation platform Mautic and Suite … Continue reading Zeta becomes first marketing platform to join the AWS marketplace
Convene with the industry’s most forward-thinking marketers and business leaders for insightful discussions on the future of marketing. Zeta Global on November 10, 2021 Zeta Live 2021 will convene the industry’s most forward-thinking marketers and business leaders for insightful discussions on the future of marketing. Sessions will explore the intersection of marketing, innovation, creativity, … Continue reading The future of marketing starts now. Join Zeta Live November 16-17th, 2021
Zeta Rethinks Customer Data, Launches Next-Generation Platform by Laurie Sullivan @lauriesullivan, November 6, 2020 Marketing tech-company Zeta has launched an enhanced version of a traditional customer data platform it calls CDP+, designed to integrate the company’s proprietary live-signal data and predictive AI scoring. Data remains at the core of this platform. “Acquisition and retention funnels … Continue reading Zeta Rethinks Customer Data, Launches Next-Generation Platform
