If left unaddressed, marketing technology zombies can create an increasing drain on your resources—and staff morale. Tony Byrne on January 14, 2022 In the wake of the first dot-com bubble bursting twenty years ago, Forbes published an excellent piece called “The Undead.” It profiled some struggling enterprise software vendors sitting on large piles of cash … Continue reading Is that vendor a zombie?
Tag Archives: Zombie
A “Scary” Sales Tip from Zombie School
Julie Hansen — October 30, 2018 Follow @acting4sales — October 30, 2018 simonwijers / Pixabay It’s not easy to become a zombie. Every year thousands of people audition for a chance to play a zombie on TV’s hit series, The Walking Dead. Once they make it through the initial casting process they are enrolled in … Continue reading A “Scary” Sales Tip from Zombie School
Powerful Strategies For Shopify Stores To Retarget Zombie Customers
Leading e-commerce brands such as Sephora, Jabong, Watchfinder invest heavily in nurturing their customers, which makes it possible for them to receive 76% of the revenue from repeat customers.
Ringing In 2016 Predictions, But Someone Must Shoot This Zombie In The Head
by Laurie Sullivan @lauriesullivan, December 31, 2015 The era where a mere click and impression are top metrics is dead, but as Julia Greenberg, staff writer at WIRED, puts it, “someone still needs to shoot this zombie in the head.” The events that will take place in 2016 might surprise even seasoned marketers and advertisers. … Continue reading Ringing In 2016 Predictions, But Someone Must Shoot This Zombie In The Head
Hiring a Seasoned Social Media Marketer is Best (Like Rick Leading You in the Zombie Apocalypse)
Laura DonovanOctober 30, 2015 A Zombie Apocalypse is quite possibly one of the worst things that could happen, but equally as bad would be a Social Media Marketer that didn’t have the experience or knowledge to handle an apocalyptic situation. If you want to have a successful and smooth Social Media Campaign hiring a professional … Continue reading Hiring a Seasoned Social Media Marketer is Best (Like Rick Leading You in the Zombie Apocalypse)
Why a Zombie Apocalypse Would be Better Than Having an Old School Social Media Manager
Carol StephenOctober 23, 2015 Why a Zombie Apocalypse Would be Better Than Having an Old School Social Media Manager We’ve all heard about why it’s a fabulous idea to have an old-school social media manager. But who ever talks about the downside? Nobody, that’s who! And who compares it to a Zombie Apocalypse? Nobody again! … Continue reading Why a Zombie Apocalypse Would be Better Than Having an Old School Social Media Manager
Don’t Be A Zombie: Avoiding Social Decay In Your Business
Jeniece PrimusOctober 6, 2015 Can you tell how a company is doing just by looking at its social media activity? A piece of investigative journalism from Buzzfeed (yes, Buzzfeed) implies the answer might be yes. Their journalists chose a few social media apps and then looked at how often people were tweeting out links to … Continue reading Don’t Be A Zombie: Avoiding Social Decay In Your Business
Don’t be A Zombie: Humanizing Content for the Living
By Mike Beauchamp, Published October 8, 2014 Conversation and context, the two C’s before content When you’re talking to someone, the context often serves as a bit of common ground to start the bonding; online the only thing you have in common for sure is that you are human and sharing a particular situation. If … Continue reading Don’t be A Zombie: Humanizing Content for the Living
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