Tag Archives: Zone’

Dyson’s Zone air-purifying headphones start at $949

Cherlynn Low @cherlynnlow Dyson just unveiled its first wearable product and… it’s not what you think it is. The device is called the Dyson Zone, and it’s a set of noise-canceling, air-purifying headphones. It comes with a detachable visor for the bottom half of the wearer’s face that looks, to put it mildly, odd. That … Continue reading Dyson’s Zone air-purifying headphones start at $949 →

The ABM Comfort Zone: B2B Brands Are Spending On Process, And Some Are Earning ROI

ABM Strategy

The ABM Comfort Zone: B2B Brands Are Earning ROI by Ray Schultz , Columnist, September 21, 2022 Account-based Marketing (ABM) is working for at least some B2B brands. Of all B2B marketers, 53% of users say ABM generates more revenue than other marketing efforts. And it produces decent return on investment — for some. Granted, … Continue reading The ABM Comfort Zone: B2B Brands Are Spending On Process, And Some Are Earning ROI →

Microsoft Makes Time Zone Updates, Extends Shopping Campaigns And Marketing With Purpose

Shopping Campaigns

Microsoft Makes Time Zone Updates, Extends Shopping Campaigns And Marketing With Purpose by Laurie Sullivan , Staff Writer @lauriesullivan, March 1, 2022 As much of the United States prepares for the transition to Daylight Savings Time on March 13, Microsoft Advertising has made time-zone alignment updates in its advertising platform. To prevent potential reporting discrepancies, Microsoft … Continue reading Microsoft Makes Time Zone Updates, Extends Shopping Campaigns And Marketing With Purpose →