The 4 Other Reasons Brands Should Do Influencer Marketing

Brian Zuercher

There are more reasons why you should activate influencers on Instagram.

We have often written about the value of influencer marketing in promoting your brand, but you may not have realized a few other (and maybe more important) outcomes from your influencer marketing.

Syndicatable content

If you are using an influencer network that manages content rights management, such as Snapfluence, you can obtain the rights to the influencer content for use on the branded accounts. Leveraging this content on the brand channels helps reduce the stress and costs of constantly creating new visual content.

Message Testing

If you are able to keep the caption and message writing freedom high for the influencers, you will be able to understand which messages are resonating with the influencers’ audience. Through capturing engagement rates, sentiment and overall conversational dialogues you will be able to see if certain influencer messages tell the brand story best.

Experiential Marketing

Creating a great influencer experience is a high priority. Often, brand managers are in the weeds with the consumer buying experience and it’s hard to reimagine what a really cool experiential engagement would be like. Creating the influencer experience can fire up the creative juices and often surface new and exciting ways to market the product.

Product Feedback

Often as influencers are sharing about their experiences, their audience will respond with their experiences as well. Good or bad, the experience can shed light on positive and negative features and benefits. The influencer audience may surface up competitors or complementary products along the way. These are just some of the reasons why influencer marketing is so effective on Instagram and Twitter. With our free guide to planning influencer campaigns, you can take advantage of these benefits for your brand.

These are just some of the reasons why influencer marketing is so effective on Instagram and Twitter. With our free guide to planning influencer campaigns, you can take advantage of these benefits for your brand.

(174)