Along with Google, Facebook is one of the giants of the Internet. According to recent research, 71% of all Internet users have a Facebook profile. 96% of B2C and and 88% of B2B companies use Facebook for marketing.
Not surprisingly, an ecosystem of developers and vendors have created tools to extend the marketing capabilities of the world’s largest social network. These tools help Facebook marketers evaluate and improve page performance, run sweepstakes and contests, determine what type of content works best, monitor competitors, optimize Facebook advertising campaigns and more.
Here are nine of the most popular tools for enhancing Facebook marketing efforts. Again, as for all posts in this series, tools will be shown with the number of results returned by Google on a search for reviews of that tool (not necessarily the actual number of reviews) and example showcase reviews. Links to all showcase reviews are included near the end of this post.
1) LikeAlyzer
Google Review Count: 790,000
Helps you to measure and analyze the potential and effectiveness of your Facebook Pages. It allows you to monitor, compare and explore all the possibilities of your Facebook Page by evaluating your activity. LikeAlyzer provides daily updated Facebook statistics for your company or other Pages of interest. It enables you to monitor and compare your efforts with those of relevant competitors.
Sample review: “Are you randomly posting to your Facebook Page with no clear strategy? Would you like to know what you can do to better optimize your Page? Look no further than LikeAlyzer! With LikeAlyzer you get a comprehensive review along with tips to help you improve your interaction with current and potential fans and customers.” — Rebekah Radice
Pricing: free
Showcase reviews: RazorSocial, Buffer Social, BuzzBlogger, Rebekah Radice
2) Static HTML
Google Review Count: 472,000
Free tool that makes it simple to create powerful custom iframe tabs. Offer fan-only content, include images referenced in HTML code, and create multiple tabs.
Pricing: free
Showcase reviews: RazorSocial
3) Heyo
Google Review Count: 85,900
Simplifies the process of creating sweepstakes, contests, and campaigns, as well as driving engagement with Sweepstakes, Photo Contests, and Group Deals.
Sample review: “Heyo makes its simple to design beautiful and fully optimized pages that help you get more fans, leads and sales.” — Rebekah Radice
Pricing: $ 30 per month
Showcase reviews: {grow}, Rebekah Radice
4) TabSite
Google Review Count: 27,600
Enables creation of promotions apps on Facebook, including contests, sweepstakes, coupons, surveys, product shows, and social apps.
Pricing: $ 30 to $ 300 per month
Showcase reviews: {grow}
5) Edgerank Checker
Google Review Count: 7,580
Identifies which subjects or posts are truly popular with your audience versus that that have been promoted.
Sample review: “Edgerank Checker helps social media managers understand how their followers interact with each post by assigning it an Edgerank score and making recommendations to help future posts get into your followers’ newsfeeds. You can even monitor each post in real time.” — Visually
Pricing: Starts at $ 75 per month
Showcase reviews: Visually
6) SumoRank
Google Review Count: 2,780
Powered by Buzzsumo, Sumorank is a free tool that shows you what type of content generates the most visibility and engagement on your page, along with the best days and times to post.
Sample review: “SumoRank shows monthly interactions and the average engagement per post type to give you a feel for whether video, link or image posts get more engagement. It even analyzes the engagement based on the number of characters inside the post, so you can determine whether short posts have higher engagement than longer posts.” — Social Media Examiner
Pricing: free
Showcase reviews: Social Media Examiner
7) Fanpage Karma
Google Review Count: 2,780
Analyze and monitor performance on your brand’s page and those of selected competitors.
Sample review: “Great tool that allows you to analyse your competitors Facebook Fan Page’s.” — Comms Axis
Pricing: $ 56 to $ 399 per month
Showcase reviews: Buffer Social, Catherine Pham/SlideShare, Comms Axis
8) Facebook Page Barometer
Google Review Count: 1,290
A free tool from Agorapulse that lets you benchmark the performance of your page against a broad average, determine how you’re doing on Edgerank, and identify metrics that need attention.
Pricing: free
Showcase reviews: Buffer Social
9) AdsEspresso
Google Review Count: 51
Tool to help perform A/B testing and optimize your Facebook ads based on design variations and audience targeting.
Sample review: “My favorite All-in-One platform for managing your Facebook ad campaigns. AdEspresso allows you to setup new ads and split test multiple variations in a fraction of the time that it takes in the traditional editor. Turns the complicated Facebook Power Editor into a clean, visual platform that makes it quick and easy to setup your new campaigns.” — BuzzBlogger
Pricing: $ 49 to $ 299 per month
Showcase reviews: BuzzBlogger
Showcase Review Links
Buffer Social
BuzzBlogger
Catherine Pham/SlideShare
Comms Axis
{grow}
RazorSocial
Rebekah Radice
Social Media Examiner
Visually
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