The Anatomy of Content Marketing [Infographic]

Alex Toma — April 17, 2020

Content marketing is and will continue to be one of the most effective forms of digital marketing. In times when consumers are more educated and research-driven, it’s not as easy as creating an ad and paying do be displayed on the internet.

Research shows that 71% of consumers are more likely to recommend a brand with whom they have an emotional connection and 83% of consumers consider trustworthiness to be the most important factor in brand.

Content marketing builds relationships

• 70% of consumers prefer getting to know a company via articles rather than ads
• 60% of consumers feel more positive about a company after reading custom content on its site
• 68% of people spend time reading about brands that interest them
• 60% of consumers enjoy reading relevant content from brands

Compared to other forms of marketing such as PPC, where businesses pay each time their messages are communicated, content marketing is an up-front expense that continues bringing value long after it’s been paid for.

Content marketing improves indexing and SEO

Blog posts can give businesses approximately 434% more indexed pages and 97% more links than those who do not have a blog.

The more high-quality pages and links you have, the more likely you are to rank well on Google and other search engines—meaning that utilizing a blog as part of your content marketing program can potentially improve your ranking in ways that other SEO methods simply can’t.

Content marketing is a way of creating and sharing content to promote ideas, engage targeted audiences and encourage them to take action. It’s an integrated approach to marketing, with quality content at its heart.

Just as the heart powers the body, content powers online marketing success.

Quality content in the form of blogs, social media posts, search-optimised articles and so on is a driving factor in attracting new customers and building brand loyalty.

Check out the infographic below:

Infographic designed by Breakline

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