The Anatomy of How Snapchat Grew to 10 Billion Video Views [Infographic]

Zac Johnson — November 16, 2016 Follow @zacjohnson

Snapchat is considered as one of the most powerful social platforms in the world today, with almost 10 billion of daily video views being served through their mobile application. The continuous popularity of this platform has 110 million of users considered as active users every single day. There is little doubt in mind, that the continual growth of Snapchat is not only expected to continue in the coming months and years, but also that the application will help revolutionize how businesses and brands connect with their audience at the same time.

Keeping with the visual mindset of what Snapchat has to offer, today we are going to take a look at The Anatomy of Snapchat through a powerful infographic that breaks down both the users of the application, and the brands and businesses trying to take advantage of it.

Here is the anatomy of snapping and chatting:

• There are 10 billion and counting video views every day compared to Facebook only having 8 billion video views every day last year, therefore making Snapchat indeed popular.
  
• Snapchat also has 110 million of users that are active every day last December 2015 and this year there will be an expected increase of these users this year.
  
• Daily video views of Snapchat have increased almost 400% year on year. Only after a year, the daily video views of Snapchat have grown in such huge percentage. In fact, video views of Snapchat have tripled every six months.
  
• Snapchat is considered to worth $ 20 billion today. In light of the latest round of fundraising that yielded almost $ 1.8 billion, the current valuation of Snapchat is approximately $ 18 billion.
  
• Nearly 60% of all the smartphone users are now into the Snapchat. There was also a report that 18 to 24 years old individuals made up the 45% of all the Snapchat users in the United States. 60% of the users of Snapchat on their smartphones in US are 13 to 34 years of age. And based on Forbes, there are 37% of users that are between the ages of 18 and 24 as well as 60% of Snapchat users are from US aging 13 to 38 years old.

What is Snapchat for business?

And Snapchat could even be beneficial to business. Do you want to know how? Well, here are some great reasons why you might need Snapchat in your business:

• Through the use of an application like Snapchat, brands can now connect and engage with their audiences like never before. With a heavy usage in the age ranges of 18-24, this social platform is perfect for anyone with a customer base in that demographic age range.
  
• Snapchat allows brands to show the real people and operations behind any business. With Snapchat, you could build a strong following, while also engaging with an audience allowing you to further gain their trust.
  
• You could have an easy access to potential partner along with great influence. Once you want the business to increase the numbers of loyal partners which are indeed influential it would be best to join this platform in order to find them.
  
• With Snapchat you could have one on one talk in the audience. It would allow you to send directly your content to all the business followers.
  
• It could also help in order to promote the business. Snapchat is indeed one of the best as well as cool platforms you could found on the internet. It would come in a natural way in order to get even the younger audience that you want for the business.

There is no doubt about it, Snapchat is a wise decision that every individual and every business could ever consider.

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