The Benefits of Hiring a Blog Copywriter

Matt Brennan November 11, 2021

Hiring a blog copywriter will continue to be one of the best ways to help your business grow as we move into 2022.

I often use the same analogy to describe the benefits of blog copywriting to my clients. It’s not a quick fix or a miracle cure. Blogging is what you do when you want to win the marathon. It’s playing the long game to win.

When you want to lose weight, you don’t eat one healthy meal and find yourself miraculously meeting your weight loss goals. It takes discipline and making a healthy choice every time, for a long duration of time. There’s also the joke about the person who sees the therapist once, and at the end of the appointment, says “That’s it? Am I cured?”

All this is to say that a blog strategy takes discipline. Blogging once a week, or once every few weeks produces more fruitful results than sporadic publishing or not at all. Eventually, you’ll find yourself with hundreds of results and build up some search engine optimization success. When time is limited, or you don’t care for writing, hiring a blog copywriter can be an excellent way to increase business visibility.

How Hiring a Blog Copywriter Will Help Your Business

Blogging Increases Search Visibility

When people search for something via Google or other search engines, they are kicked back a list of the most relevant results. When you blog, you increase the number of pages on your website that people can find you through.

A website containing dozens, if not hundreds of indexed pages can have a significant search engine optimization impact. Blogs also tend to cover relevant subjects and search terms that aren’t necessarily included within the main menu pages on the website. For instance, “The best chiropractor” might not be a phrase that you use outside a post about finding the best chiropractor in your area.

In other words, consistent blogging can help you to cast a wider net, and stay relevant in an increased number of search terms. This alone should be enough to keep any business interested in publishing more. This is one of the most important reasons for hiring a blog copywriter.

Blogging Turns You into the Expert

A blog is a perfect place to educate your customer about your industry and your business. This is especially beneficial if you are selling a complex product or service that the customer doesn’t know a lot about.

When you give away your industry knowledge, it makes you look like an expert. For instance, a post about how to maintain optimal health and wellness might bring in a new patient when they have more questions about the topic. A post about how to fix a leaky faucet might have the reader calling the same plumber that wrote the article by step 4 (or earlier).

The reader is looking for information. If you can prove that you are knowledgeable within your industry, they’re more likely to contact you.

Blogging Creates More Consistent Customer Contact

Your readers and your customers are busy people. When you can put yourselves in front of them on a consistent basis, they are more likely to choose you for their next project. Blogging can turn you into their provider of choice, solely for the familiarity factor.

This is especially true if you are sending your published blogs to your email list. With that, contact comes through an even more trusted medium.

Blogging Improves Client or Customer Relationships

When your customers and clients have continuous access to quality information from your business, the relationship can deepen. Customers often have the same set of questions.

You can streamline answering them, and improve the nature of the exchange by either leaving them with a link to the blog, or arming your sales team with printed copies, so that your customers have something to leave with, in-hand.

Either way, with this additional information at their fingertips, your customers will be happier with the overall experience – and more likely to return.

Blogging Keeps You Ahead of the Competition

A site with a heavy catalog of blog posts is going to be looked at more favorably by the customer. When you are working harder to get your message in front of the customer, it will put you in a more favorable position within your market.

Generate More Links Within Your Website

When you blog consistently, you are generating more backlinks within the site, which also helps to improve the search engine rankings. These links often go to other content that is relevant to the subject matter of the blog. They can keep customers reading material right there on your site, generating more interest.

Hiring a Blog Copywriter to Handle the Consistent Publishing

There is no getting around it, creating a blog strategy, and publishing consistent blogs takes work. If you are short on time, or don’t want to deal with the extra work, hiring a blog copywriter can help you to stay consistent in this task.

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