Rick Goodman — April 3, 2020 There are a number of ways to improve your personal brand on social media that can be effective. In this episode of The Solutions Oriented Leader Podcast I am going to share the best ways to improve your personal brand that I have used with amazing results!
Here are my best ways to improve your personal brand for you to use as a guide. I used these steps when I released my new book The Solutions Oriented Leader Your Comprehensive Guide to Achieve World Class Results
The Solutions Oriented Leader Strategy to Improving Your Personal Brand
- Change your thought process
If you are going to build your personal brand you have to change your thought process and put yourself out there especially when it comes to social media. If you are not engaging on a regular basis your brand will be invisible.
The purpose of being visible on social media is for you to demonstrate your superpowers across multiple platforms that can be seen and heard by a variety of audiences worldwide.
- What is your expertise
It’s important to know what you are great at where is your expertise its important to know because that is where your brand needs to focus. It’s important to assess your strengths and weaknesses in addition to assessing which industry would benefit the most from your expertise.
- What groups will you focus on
Knowing the groups that you want to focus on is critical. It’s impossible to reach your goals if they are not specific. The same goes for your personal brand. You can’t build your brand effectively if you have not determined what groups you will focus on.
- Do your research and come up with a plan
Research some of the top experts in groups you are focusing on. Look at the industry publications to see the types of articles they publish. This way you can start positioning material for yourself.
- Create an editorial calendar for posting
An editorial calendar will help you plan and map out your social media postings. Suffice to say, you need to be everywhere and, on every platform, where your target market consumes information.
Those platforms could be LinkedIn, Twitter, YouTube, Facebook, Instagram, and Reddit. The best platforms in my opinion are your own website, your own podcast and your own blog. People consume information in many different ways, and you need to be prepared to deliver in all of them.
- Give away everything you know
Make sure to share and give away everything you know especially content in consumable bites. Our attention spans have gotten shorter over the years so if you can communicate in sound bites your message has a better chance of being retained by your target audience.
- Develop a positioning statement
I have been asked by clients over the years what is the purpose of having an positioning statement? My response is simple. You have less than 30 seconds to make an impression on someone. They are judging you from the second you connect with them. If you want to succeed in promoting your brand you only have a few seconds to accomplish this.
We call it a positioning statement it explains your superpower in a concise and succinct manner within seconds.
- Grow your personal network
Growing your personal network will help to boost your brand when you engage and share helpful information. It’s just as important to engage with others content as you do post your own. Communication is a two-way street.
- Ask your friends and clients to make introductions where needed
You should never be afraid to ask for an introduction, you’re only risking a yes! I always say “if you don’t A.S.K. you won’t G.E.T.” What’s the worst thing that can happen? If the person says no, you’re in the same position you were a few seconds before. If they say yes you just went to the next level. I have found that people love to help others so why not just ask for help in making a connection.
- You are your brand
You are your brand and your personal brand is not just online it follows you wherever you go. In today’s highly engaged planet everyone is watching whether you see them or not. Your reputation is everything so its important to protect your brand!
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