The latest AI-powered martech products, platforms and additions

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20% to 30% of customer service and support agents will be replaced with generative AI by 2026, according to Gartner.


on August 3, 2023

Before this week’s AI-powered marketing technology releases, here are some interesting and related statistics. 



  • 20% to 30% of customer service and support agents will be replaced with generative AI by 2026, according to Gartner. Uma Challa, Gartner’s customer service expert, says this is shortsighted because the technology isn’t yet up to the task. Marketers will be keenly observing the impact of AI on marketing-adjacent functions like customer service.
  • 25% of Americans believe AI will reduce the number of jobs available, according to a YouGov survey. 
  • 1/3 of Americans think AI-based text generation will overall be a bad thing for society, the same survey found.
  • Only 40% of Americans are willing to trust AI, according to a survey by KPMG Australia and the University of Queensland. That puts the US in seventh place in that category. India is in first place with 75% of its citizens finding AI trustworthy.

And now, here are the latest products, platforms and additions:



  • Twilio is using OpenAI’s GPT-4 to augment its customer data platform. This gives generative capabilities to Twilio Engage, its multichannel marketing solution. Twilio CustomerAI makes it possible for users to build a ChatGPT plugin for Twilio Flex. It can also create a serverless SMS chatbot in Twilio Programmable Messaging.
  • Adpost added a new feature to its AI chatbot suite. It can now learn from web page content, allowing small businesses to create more knowledgeable and adaptable AI chatbots that uniquely resonate with their specific offerings and context.
  • GoDaddy’s Managed WordPress added AI to site building and customer relationship management features. New websites can be prototyped by answering a few simple questions. Users will get a starter site completely built, with images included. The Hub by GoDaddy Pro uses generative AI to create client communications, provide business advice and troubleshoot website errors. 
  • AUDIENCEX expanded the capabilities of its AXi, its AI-powered campaign performance platform. Customers can now use AI-powered predictive analytics to maximize return on advertising spend.
  • Appy Pie added new features to its AI website builder. It will build a fully functional website based on voice or text prompts about the name, type, niche, style and goals of the website. The website will have relevant content, images, layout, and be optimized with an SEO metrics tool, app integration features, multilingual support for global enterprises and social media integration. 

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About the author











Constantine von Hoffman is managing editor of MarTech. A veteran journalist, Con has covered business, finance, marketing and tech for CBSNews.com, Brandweek, CMO, and Inc. He has been city editor of the Boston Herald, news producer at NPR, and has written for Harvard Business Review, Boston Magazine, Sierra, and many other publications. He has also been a professional stand-up comedian, given talks at anime and gaming conventions on everything from My Neighbor Totoro to the history of dice and boardgames, and is author of the magical realist novel John Henry the Revelator. He lives in Boston with his wife, Jennifer, and either too many or too few dogs.

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