Gigi PeccoloIf you want to stand out from your competition, it isn’t enough to have a high-quality product. Many companies have realized the fact that the market isn’t as important as the customers. In addition, the present market is maturing, and acquiring new customers is getting harder. Therefore, it is more profitable to retain existing customers than to acquire new ones. According to experts, maintaining a loyal customer costs a company much less than acquire a new one. These costs are mainly related to marketing, selling and adapting to meet new customer needs. Losing customers means losing not only losing their profits from one transaction, but all purchases which he could make in the future.
Gaining customer loyalty is something very precious. Satisfied customers that are associated with the company for many years, should be the ultimate goal of any company’s activities. This approach is increasingly characterized by forward-thinking companies. Even small entrepreneurs see an opportunity for additional earnings the more they care about their customers.
Each employee should be able to create and satisfy customer needs. However, not every employee is fit to work with customers. The person who is responsible for the company’s relationships with customers, should have the appropriate knowledge, skills and a high work ethic. The following infographic made by mattsfactor.com represents the most basic customer service skills. This is obviously a small part of knowledge that as an entrepreneur you should know. I hope that the tips on presented infographic are so practical that you will be able to use them immediately.
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