Dan ScalcoInvesting in a digital marketing company can be a great way increase the visibility of your business and drastically grow leads from your online channels. Don’t believe me? Just take a look at some of these statistics. No matter the size of your business – big or small – a digital marketing strategy can be created and implemented to help you grow.
The first step, however, is finding the right digital marketing company for your business. This is a very important decision. Agencies come is all shapes and sizes. Some primarily specialize in web design while others focus purely on SEO. How do you choose? If you’re feeling a bit overwhelmed, don’t worry. Below are the top 5 questions you should ask before hiring a digital marketing company…
1. “How long have you been in business?”
Digital marketing is a relatively new industry (it has only been around for about 15-20 years). Because it is so new and people have begun to understand its power, new agencies are opening every day. Be wary of going with a new agency. While they may offer great rates, they also have less experience and are statistically more likely to fail. Look for agencies that have been around for at least three to four years. This will ensure that they have enough experience to handle your campaign.
2. “How do you report your results?”
Understanding how a digital marketing campaign is progressing is key to realizing results. If an agency is keeping you in the dark and not reporting anything to you, it could be because they aren’t getting anything done. Ask each agency how you should expect the reports to look. Reputable agencies will send monthly outlines of how the campaign is progressing.
3. “What are your fees?”
Pricing is usually the number one concern every business looking for a digital marketing company has. While it is something you should consider, do not let it cloud your judgment. There are many “churn and burn” agencies that price their services very low to reel in new clients but never actually get any results. Digital marketing takes both time and energy. Because of this, clients usually get what they pay for. When it comes to making a decision, don’t be penny wise and pound foolish.
4. “Can I see case studies of your results?”
Case studies are a great way to see specific results that the agency has gotten other clients. Don’t always go by what you see on their website. Some agencies purposely keep their public case studies vague to protect their current clients from their competitors, like Digitalux does. After reading over the case studies, don’t be shy. If you have specific questions about how they achieved the results they did, go ahead and ask them.
5. “How long will it take?”
While results from digital marketing can be quick, it is a long-term process. Any agency claiming overnight results is most certainly lying to you. Every business requires a unique digital strategy and because of this the timeline for your specific project can vary. Be sure to pose this question to every digital marketing company you interview to weed out the ones selling “snake oil” and the ones who have your best interest in mind.
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