While some may argue that email marketing is dead, the truth is that it is still effective with ROI as high as 700%, given that you use it properly. The benefits of email marketing are known to one and all. It is easy to manage and is also very affordable as well. Yet, not everyone is using it.
One of the main reasons why a number of online marketers shy away from email marketing is the fact that they are just not aware of how to create compelling emails. As a result they do not get the desired output and lose faith in email marketing, which incorporates different elements of marketing including infographics and videos.
To help you understand email marketing better, given below are some valuable tips:
- Attract your customers from the get go
When it comes to emails, your subject line is what makes the most difference. Your prospective buyer will first read your subject line and then decide if an email is worth opening or not. With spam rate as high as 50%, it is important to come up with a subject line that is attraction enough to win your readers’ attention.
First of all, know what words to cut from your writing. Some words like ‘good’, ‘always’, and ‘right’ are so overused, they do more damage than salvage the situation. What you need to concentrate on is telling the benefit to your readers in as little words as possible.
For example:
- A good offer for you inside (bad example!).
- Avail 20% off on latest shoes (good example).
The first example uses the word ‘good’, which shows benefits but it is so vague most users will not even open the email, decreasing your CTR. On the other hand, the second example clearly tells the users what the email is all about. If they’re interested in buying shoes, they will definitely open the email.
If you want to be more specific, you can add gender ‘for ladies’, or type ‘leather shoes’ etc.
- Keep the email short but visually appealing
Emails with graphics and videos tend to have higher CTR and retention rate. And when we talk about graphics, we do not mean your company’s logo. The graphic should be related to the offer and must be attractive to look at. You can also add videos in your emails for better results. If you have bandwidth issues, you can host the video on YouTube and embed it in your email.
In addition to this, the text must be short and crisp. A good example would be Freelancer.com emails, they emphasize more on benefits with the help of graphics, and count less on text.
- Know whom to send your emails to and when
If you make a poor email list, no amount of work on your emails would be able to benefit you. For example, if you are an SEO company, your target should be online marketers or online entrepreneurs. Sending emails to anyone who has nothing to do with online marketing would not be beneficial. The solution is to grab emails from those who visit your website with the help of a contact form. This is beneficial since your site visitors would be interested in what you have to offer.
In addition to this, make sure to time your emails properly. The number of emails to be sent per month largely depends on the size of the business, but 15-20 campaigns per month is considered okay if you have a small business. Companies that send these many emails usually have a CTR of around 6, which may sound low but is considered good.
We hope that these simple yet effective tips will help you win at email marketing. With more and more people using mobile devices to access emails, make sure to send mobile friendly emails so that you do not lose on this audience.
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