A new study finds 75% of marketers preferred the human or human-aided execution of a creative brief over the AI version.
Good news fellow flesh-and-blood-based life forms! Half of human marketers say their fellow humans do better with a creative brief than our artificial intelligence rivals. That’s according to a new study by Bynder, a digital asset management (DAM) software vendor
The study first showed 1,000 marketers a set of images and asked them which were created solely by AI (they were allowed to make multiple selections). Proving that humans (mostly) recognize the work of other humans, 54% picked the image created by AI alone, and 61% selected the image that had been produced by AI with human input. Only 30% selected the version that had been created by a human designer.
When asked which responded best to the creative brief for these images, 50% chose the solely human response, 25% chose the hybrid and 22% preferred the AI-only design.
Way to go, humanity.
And now, this week’s roundup of AI-powered martech products, services and additions.
- Meta launched new generative AI features for advertisers, allowing them to use AI to create backgrounds, expand images and generate multiple versions of ad text.
- Aircall’s AI Starter Package provides call summaries, key topics, and talk ratios to help sales and customer support teams become more efficient and improve customer satisfaction.
- Outreach’s AI Assist provides visibility into the status of sequences, meetings, and deals, and has generative AI features for meeting summarization, deal risk identification, and sequence content creation.
- Thinkific’s Leap provides AI-powered content generation, integrated storefronts, and mobile-optimized e-commerce to content creators and influencers
- Akkio’s Generative Reports is an AI tool that automatically turns data into decisions. Customers simply connect their data and describe their project, and Generative Reports automatically creates a real-time report.
- Optmyzr’s Sidekick is a generative AI that provides advertisers with comprehensive insights and optimization recommendations for their PPC ad accounts. It offers performance summaries, performance explanations, optimization suggestions, and account highlights.
- Klue’s AI-Generated Strengths and Weaknesses analyzes and automatically categorizes thousands of customer reviews from different online platforms to instantly uncover competitors’ strengths and weaknesses.
- Drift’s Drift Engage, Site Concierge and Bionic Chatbots are new products that leverage AI to create personalized, always-on omnichannel buyer experiences. Site Concierge is a dedicated space on businesses’ websites that provides experiences unique to each site visitor. Bionic Chatbots leverage generative AI to understand the business’ own content and deliver more accurate and efficient conversations. Drift Engage can automatically score the real-time intent of every website visitor and deliver a personalized experience.
- LinkedIn’s Accelerate uses AI to streamline ad creation and improve performance through data-driven insights and optimization.
The post This week’s AI-powered martech releases appeared first on MarTech.
MarTechAbout the author
Constantine von Hoffman is managing editor of MarTech. A veteran journalist, Con has covered business, finance, marketing and tech for CBSNews.com, Brandweek, CMO, and Inc. He has been city editor of the Boston Herald, news producer at NPR, and has written for Harvard Business Review, Boston Magazine, Sierra, and many other publications. He has also been a professional stand-up comedian, given talks at anime and gaming conventions on everything from My Neighbor Totoro to the history of dice and boardgames, and is author of the magical realist novel John Henry the Revelator. He lives in Boston with his wife, Jennifer, and either too many or too few dogs.
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