Virginia Franco
When it comes to hiring in the world of sales, hiring managers want to see a resume that outlines a track record of success. While factors like the ability to lead and client retention contribute to sales success, at the end of day a sales person is judged on his/her ability to meet pre-determined goals.
With high quotas come high rankings, and with high rankings come awards and accolades. It stands to reason, therefore, that these three components must be spelled out to show success loud and clear.
#1 QUOTA
Numbers are the language of sales. Your ability to hit, exceed or narrow the gap must be spelled out using percentages and figures.
#2 RANKS
It is critical to show how you rank stacked against your peers. This speaks volumes for your performance. If you are in sales management, it is critical to showcase the territory/region rank as well as rankings of your team members.
When the ranks don’t scream success be sure to explain why. For instance – if you rose from 50th to 20th or led a team whose region catapulted from the bottom to the middle, you have a story of success that needs to be shared.
#3 ACCOLADES
Decision makers in sales know that a bevy of awards spells success. Certain awards weigh more heavily than others, and certain awards like President’s Club or Circle of Excellence speak for themselves. When an award is not self-explanatory, be sure to remove the guesswork by explaining its significance.
If you work for a company that doesn’t track these sorts of things – it will be up to you to dig deep and find stats to quantify your success. Revenue and market share growth are alternatives figures that can be used in place of rankings.
Spelling your Way to Success
Be sure your sales resume reflects the key areas on which your commission and salary are based by outlining stats related to ranks, accolades and quotas. These three components will showcase your value and spell out for the reader your ability to further a company’s sales goals.
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