Diane H. Wong July 22, 2021 Getting SEO — search engine optimization — on a Web site is valuable for site traffic and conversion rates. It’s been said that ‘content is king’ when it comes to the Internet, and most Website owners would agree with that statement. Just agreeing with it isn’t enough, though, if they’re not optimizing their Website with the right techniques. If a person owns a website, it’s important that he pays attention to proper SEO tips and techniques and doesn’t just put any old content on his site.
This happened a lot in the past when site owners dumped poorly-written content on a site and stuffed it with keywords to get the search engines to find it. The downside to that is it was only designed for search engines, and not for human readers. For good SEO, a Website owner needs the search engines and the readers to find and appreciate the content.
The Importance of Search Engine Optimization for the Web
There are still plenty of sites that have bad content on them, but they aren’t getting the kinds of search engine rankings and traffic numbers they want, or that they used to get. With that being the case, they’re starting to pay more attention to the quality of SEO content that’s going on their sites and how search engine optimization affects them.
They need to write better content when they do their own SEO — or pay someone else to do it for them. Fortunately for them, there are many SEO content writers online, both on their own and through companies, who can help site owners for a fee.
It’s not a secret there are a lot of good SEO writers out there, but the ones who’re well established know they’re worth more than what a lot of fly-by-night site owners want to pay. Those same site owners end up hiring people who aren’t good writers or who don’t speak the language very well, just so they can get some passable content on their sites.
It’s better than garbage with keywords in it, but it still won’t bring in the kind of traffic they want. Search engine optimization is used to bring traffic to a Web site through search engines, but that’s only part of the story. Once the traffic is there, the content has to be good enough to get that traffic to stay and read, buy a product, click ads, or do something else that makes money for the site owner.
Grow Site Traffic With Well-Written SEO Content
Site owners who know the value of good, high-quality SEO content know they have to pay realistic prices for it. They generally offer at least five to ten cents per word, and sometimes they offer more. That usually depends on the difficulty of the SEO content they need. For example, a blog-style Website about pets and their care would be easier, on average, than a technical site about the latest electronic or medical breakthroughs.
As a site owner, it’s important to make sure to fairly judge the price of what’s required. If a Web site owner isn’t sure what it should cost, placing a job posting and asking SEO content writers to send resumes and rates can help set parameters. Many SEO content companies also advertise their services online, and these are easily found. It’s very important that any site owner weed out the very high and very low estimates and also see which SEO content professionals have experience in the field his site pertains to.
To get the right SEO content writer, it’s best to choose someone who’s offering good work for a reasonable price, someone the Web site owner feels comfortable with, and someone who understands the subject matter. A site owner who takes his time to find that person should see a better search engine ranking and increased traffic, which can lead to a better bottom line.
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