Vartika Kashyap — October 2, 2019 Online marketing is a major concern for every business, large or small. To step into the business market, meet customer needs, and achieve success in the long run, you will have to work hard on your digital marketing strategy. After all, luck isn’t the only reason behind the success of Airbnb, Uber, Xiaomi, Flipkart and other renowned brands in the world. A lot of hard work, patience, resilience, and strategic thinking goes into making a business successful.
Fortunately, there are dozens of online marketing tools available now that can drive traffic for businesses of all sizes. Now, if you want to keep your business booming, you have to examine and experiment with the best marketing tools and apps.
List of top online marketing tools to boost your business
In this post, we’re going to compile the list of best online marketing tools and discuss the finer details for each one to help you make an appropriate choice. Whether you are a startup founder or the owner of a large enterprise, this article will give you a better idea of different types of marketing tools available in the market and what tools to use to create and maintain strong marketing campaigns overall.
Here we go!
Team communication tool
A team communication tool is a necessity for any marketing team. Marketing campaigns include a lot of activities on various platforms of digital media. A team needs to collaborate and stay updated about all the activities. Quick access to files and data as well as a central place for discussions can be bliss for all marketing teams.
Chanty is an effective communication tool for marketing teams. It facilitates a dedicated space for all your team discussions, file sharing, managing tasks. It provides unlimited message history, ability to add most important conversations to favorites as well as an intuitive mobile app.
Marketing project management tool
A marketing project management tool is designed to help you plan, organize, prioritize, assign, track, and achieve your daily to-dos. It takes the chaos out of your projects and allows you to deliver every project on time.
ProofHub is a popular project management and collaboration tool that aims to help teams communicate better and gain more control over their projects. This comprehensive tool creates a central place for all your projects, teams, and communication. It offers a series of smart features that increase visibility and accountability with your organization and thereby ensuring faster delivery time.
Search engine optimization tool
A search engine optimization tool is basically used by businesses for keyword research, backlink monitoring, rank tracking, and link building. The sole aim of such digital marketing tools is to improve your ranking across all major search engines such as Google, Bing, and Yahoo.
Sprout social is a tool designed to help you with almost anything regarding your business’s social media channel. It comes with an attractive user interface and a suite of tools that make it easy for you to rank high in today’s competitive world.
Search engine marketing tool
Search engine optimization (SEO) and search engine marketing (SEM) – both are the two sides of the same coin. The purpose of these tools is to gain traffic and improve visibility across search engines using advanced techniques like PPC advertising, on page optimization, and off page optimization.
Ubersuggest is an awesome tool for finding new long tail keywords. It aggregates information using Google Suggest which offers keyword ideas for your business similar to your searches on Google.
Social media management tool
A social media management tool is what facilitates businesses to engage in social media across different communication channels. From social media monitoring to reporting, a social media management tool comes with features that allow you to generate leads and sales by reaching the company’s targeted audience across all social networking, microblogging, photo sharing, and video sharing platforms.
Buffer is a software application designed to help you manage accounts across various social media networks. The tool provides the means for you to schedule and analyzes posts to Facebook, LinkedIn, Twitter, Instagram, and other social platforms to better engage with your company’s targeted community.
Pay-per-click management tool
Pay-per-click is a part of social media marketing. If you are working on a large marketing campaign, a pay-per-click management tool can help you automate intelligently and direct more traffic to your website.
Wordstream is a leading online advertising software platform that is specifically designed to support all small to medium-sized businesses. The software provides a step by step guide on how to generate more leads and revenue from paid search and paid social advertising campaigns.
Website Analytics tool
Website analytics tool is one of the most important tools to have in your project management arsenal. The tool is designed to help you gain a deep understanding of the analytics on your website. It offers insights that allow you to pick the best keywords for your website, track new opportunities for your campaign, and most importantly, gain a competitive advantage over your competitors in the market.
Google analytics is one of the best marketing tools. It’s a website traffic analysis application that provides a stats of user interaction and engagement on your website. This application enables you to get a better understanding of your website’s performance and optimize it for greater results.
Email marketing tool
As the name itself suggests, email marketing tool is a specific tool that businesses use to do all their email marketing end-to-end. Message automation, advanced list maintenance, dedicated IP address, easy integration, and deliverability help, these are some of the key features that you can expect from the best email marketing service provider.
MailChimp is a marketing automation platform and an email marketing service. It is a marketing automation platform that helps you share email and ad campaigns with clients, customers, and other interested parties.
Content marketing tool
Content marketing is an essential part of your overall campaign because it has the ability to attract, engage, convince, and convert visitors into potential customers. A content marketing tool allows you to create, share, and curate content that brings optimal exposure for your product/services.
Canva is a tool loaded with enough easy-to-use features that anyone can use to create a variety of engaging content that gets shared. It uses a drag-and-drop format and provides access to over a million photographs, graphics, and fonts. It is used by non-designers as well as professionals. The tools can be used for both web and print media design and graphics.
Video hosting tool
A video hosting tool allows marketing, sales, and service teams to create, host, manage, measure, and share videos to leads and customers.
Vimeo is a video-sharing platform that you can use to upload, share, and view videos. The platform was launched in 2004 and has now grown to over 70 million creators, including artists in film, animation, music, etc.
Customer Service tool
The last tool in our list of best marketing tools is a customer service tool – an online solution that facilitates professionals to foster a good experience for their existing customers. From traditional voice systems to visual chats, a customer service tool offers multiple ways to connect with customers and satisfy their requirement.
LiveChat is a help desk application designed for support and service teams. The application comes packed with features and tools for online sales, marketing, web analytics, and live customer support. It enables teams to connect with clients and potential customers in real-time.
Conclusion
Are you among the group of professionals who believe that marketing stands above everything else? If so, then with the right online marketing tools you can implement, monitor, analyze, calibrate and evaluate your marketing campaign better.
With this post, we hope you now have a better idea of the trendiest online marketing tools for small as well as large businesses and how you can use them to your advantage. Also, if you’ve already worked with some of the aforementioned marketing tools or have a suggestion for making the most of each one, let us know in the comments section below.
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