Linkedin Tip 1: Copy Sales Strategies That Already Work
Let’s start with an obvious example: Stop for a minute and think about the TV commercials for new cars that use sales strategies aimed at men.
What is that type of TV commercial typically like?
It’s AGGRESSIVE.
It’s RUGGED.
Stuff EXPLODES.
There is ADVENTURE.
Guys drive a sedan up the side of a mountain, or across a raging river. They tear through a forest, just missing trees … then the next shot shows them setting up a tent, sitting by the campfire with their beauty, looking up at the stars together, snuggling close. Or maybe sharing a cold one with the guys after a day of adventure.
Mission accomplished!
Here’s the point: People want to be excited about buying your product or purchasing a service you’re selling. They want to feelsomething.
Linkedin Tip 2: Use the Sales Strategy of Emotion
IMPORTANT: People buy when they’re emotional.
Logic doesn’t convince people to buy what you’er selling.
Emotion does.
Your buyer just uses logic later on to justify his or her actions.
Want to seal the deal on your next sale? Then make your buyer FEEL SOMETHING!
Linkedin Tip 3: Your Sales Strategies MUST Make Your Product Exciting!
Now, you may be coming back at me saying, “But, John, I sell search engine optimization services. How do I make that exciting or emotional?”
Cue the face palm:
Don’t worry – I’ve got you covered!
My answer to anyone who says, “I sell a boring product” is simple – What type of outcome would get your potential client excited?
So in the case of selling SEO services, I might decide to start with a target audience.
Say, chiropractors in Chicago:
When I approach those chiropractors here on LinkedIn (and here’s an EASY way to find them all in one place) I’d use this type of sales pitch in my messaging:
“Imagine if every time someone searched on Google for a chiropractor in Chicago, your clinic showed up on Page 1? How would that impact your business? How many more new patients would that bring in?”
If I’m a chiropractor in Chicago, the idea of new patients finding me and coming through my door to spend money on my services gets me excited.
Linkedin Tip 4: Features Tell. Benefits Sell.
Chiropractors in Chicago could care less about Google Panda or Penguin or anything else about the SEO world you live and play in.
All they care about is the BENEFIT you can bring them as part of the sales relationship you want to build.
Sell the BENEFIT of your services or product first.
When you do that, people get excited. They get emotional. As a chiropractor in Chicago, I imagine patients flooding into my office, filling the waiting room, and buying what I’m selling.
“Tell me more about that SEO thing!”
So, as an SEO sales strategy, I want to tap into that benefit (more new patients finding you online) to sell the features of my product. (SEO for their website.)
Linkedin Tip 5: How I Sell My Flagship Program
In my case, I’m selling video modules that teach you how to leverage LinkedIn to get more sales, clients and revenue.
I’m not exactly taking you to Mount Everest for expedition, but here’s the deal: I know that what I sell with LinkedIn Riches, with this training program, and the enthusiasm behind it has the potential to change your professional life.
It sounds like hyperbole, but it’s not.
I know this because it changed my professional life. LinkedIn allowed me to quit a day job I was miserable at, start my own company from scratch, and to make more money in my first 90 days working for myself than I had in an entire year at my day job.
Today, I get to work from home, spending more time with my three wild boys:
Even better, I’ve seen LinkedIn change the professional fortunes for hundreds of my students, too.
And I convey that excitement, that energy and that anticipation … thathope … when I’m selling my training.
And you know what?
People respond.
People buy.
The sales strategies I use work.
You need to be doing the same thing. And you need to be passionateabout it.
Otherwise, it’s too easy for buyers to dismiss you. Our brain is onto the next shiny object or piece of content that engages us emotionally.
Remember this: Attention follows Emotion.
Tap into that, and watch your sales soar as a result!
Want More Sales Strategies Tips Like This?
Download my free eBook “8 Secrets to Selling More on LinkedIn” and register for my Free Webinar on using LinkedIn to generate more sales leads, clients and revenue:
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