Neil Wood-Mitchell — December 27, 2017 — December 27, 2017
2018 will most definitely bring with it a host of new challenges for businesses that aim to adapt to the latest technological advancements.
As the countdown to the new year is well underway, staying on top of the trends is crucial through your marketing efforts. Now is the time to take advantage of the commotions in your daily routine and think about how to make the most out of your marketing efforts in 2018.
What are you going to do differently? What new tools do you want to try? What video techniques would you like to master?
We have sifted through what we believe will be the top video marketing trends of 2018…
1. Live Video
Live Video may not be a new upcoming trend but the influence of live video will grow at a prodigious pace in 2018. As shown in our video trends animation this year, people spend 3x longer watching video which is live compared to pre-recorded video, showing this new trend is here to stay.
2. 360-degree videos
360-degree video is a fairly new technology and was first introduced in 2014. The use of omnidirectional cameras are used in order to grasp a spherical video capture of a space.
It may have already been a trend in 2017 with over 86% of businesses using 360 video as an effective marketing tool, but this new technology is set to explode in the new year.
Over time 360 videos have become less difficult to create one with advancements in tech equipment at lower costs.
3. VR Video
Virtual reality still lingers in uncharted territory, the number of active VR users is forecast to reach 171 million by 2018 – keep an eye out for the increase in demand.
In October this year, Facebook unveiled their new VR headset called Oculus Go. The new gadget has been praised by the digital community to be very user-friendly and has become renowned the easiest way for developers to be introduced to VR. Many digital guru’s have predicted by the end of 2018, the world of VR users will look very different.
4. Video Mapping
Video Mapping has been around for some time but with technological advances has allowed this technique to become more mainstream… It is a powerful technique that comprises of making 3D projections on a flat surface. This is used by a wide variety of businesses from Coca-Cola and the Guinness Factory to the Walt Disney Company in experimental marketing. Use of the innovation has turned out to be popular amongst different brands, but especially amongst StartUps, since it allows for much more well-known commercial or educational messages to be broadcast.
5. Square shaped videos
Nowadays more and more people are consuming video through their mobile phones. As a result, the format in which videos are presented is also shifting in order to coincide with the relevant social channels.
There are over 80% of people now consuming video through their mobile in particular through social media apps. The way in which videos are now presented and formatted on mobile devices is also changing in order to comply with social media platforms.
Many marketers in the past used to do video marketing in horizontal terms, nowadays mobile phones and tablets have us thinking vertically. This has led to many businesses daring to do things a little differently and flip things around by creating vertical videos directly to their audiences.
Statistics show that compared to horizontal videos, square footage occupies 78% more space in the Facebook News section and receives a higher percentage of engagement.
Video is still the newest trend on the block
When considering your video marketing strategy in 2018, it is well worth the while to think outside the box when it comes to video distribution. It is no surprise that YouTube is the social network of video, but is now becoming increasingly more important on Facebook with the likes of Facebook Live and Facebook Watch becoming more popular and on demand.
2018 is definitely not the year to be camera shy! Video is a valuable marketing tool and one that shows no signs of slowing down as we move into the new year.
To finish, we would like to share our Video Trends Animation Infographic we shared at the start of this year, to see if we hit the mark on our predictions throughout 2017.
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