Susan Gilbert July 8, 2020 
Today I have some social monitoring resources to help you improve your social media and blog interactions. Here’s four links with tips and tricks to kick start your work week.
Keeping track of your social media brand mentions can be can be a challenge with so many different channels operating at once. Your business can better determine how well your marketing campaigns are performing with the right tools lined up. Would you like to find out more about what your audience is saying about your brand? Take advantage of these social monitoring tools, and let me know how these work for you!
1) Monitor and improve your online reputation – Reputation.com
Gather important analytics for your large, multiple location business. The Reputation.com tool measures how your brand looks online and provides insights on new and existing customers. Learn more about visibility, sentiment, and engagement and how this all stacks up against the competition. Optimize business listings in their portal in addition to managing online reviews/ratings, conducting surveys, and social media management.
2) Learn more about your customer’s voice – Hootsuite Insights
Find out the latest trends and conversations as they happen in real time. Hootsuite Insights, powered by Brandwatch, provides brand and industry analysis, metrics for your ‘Likes’ and followers, demographic analysis, and social media measurement all from one dashboard. Gain a better understanding of conversations in order to measure social sentiment. Use this tool to stay in touch with your community and to be one step ahead of others in your niche.
3) Simple earned media management – Cision
Identify the right influencers while creating meaningful content for your brand. Cision is powerful online software, which allows you to discover actionable insights on your social accounts with precise data analytics and customer engagement tracking. This will allow your business to produce high quality results as well as connect with leaders in your industry.
4) Improve customer experiences – Nuvi
Give your leads and customers a better brand impression with this powerful analytic and management tool. Use Nuvi to monitor content in your niche as well as all of the major social networks in real time. The software not only includes keyword analyzation, but also social groups and topics from fans and influencers. This tool is a powerful resource for social media monitoring and data reporting.
Hopefully you will find these social media monitoring tools useful to your brand marketing strategy and reach. Are there any that you would like to add as well?
Have fun with these tips and tools.
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