Window shopping for some is a pastime, and for others it’s a way to see what deals and sales are for the taking. Do not let a window shopper just glance in your store and move on! By simply following these four steps, you will ensure that the average window shopper will enter your store and become your customer in no time.
1. Post sale signs in the window
Window shoppers first shop with their eyes, and they shop for deals. They look for signage signaling a sale, new items, and catchy tag lines that speak to their needs. Draw customers in by what you post in the windows. Post a current sale, a discount if you buy a qualified amount, or offer an in-store sale that can’t be beat.
Extra tip: Use bright colors that catch the eye. Certain colors evoke different emotions so find ones that translate to the sale you are holding!
2. Use “Act Now” terminology
Window shoppers see a lot of storefronts. So why would they stop at yours and come inside?…because you told them to! Don’t be shy about directing window shoppers to what you want them to buy. Post signs like: “Spend $ $ get $ $ $ Now”, or “Don’t let this sale go by”, or “You need this look.” Using “act now” terminology will increase the foot traffic to your store. Nobody has read a sign that said “If you want to come inside we’d be OK with it,” and felt compelled to go inside, so don’t be afraid to tell people what to do!
Extra tip: Use some popular fonts and keep it simple to read from afar. Spending time on a fancy font will translate only to wasted signage.
3. Offer a free item
It’s no secret that shoppers like deals. Shoppers also like free stuff. So make it a win-win and offer a free item with any in-store purchase. The item can be simple or small, as long as it adds value to the shopping experience. Offer the item for in-store purchases on that day only and increase the urgency and desire to obtain the deal before it expires.
Extra tip: Offer a deal “worth up to x amount of money” and steer clear from stating exactly what the free item is on the store signage. This draws in more customers seeing the dollar value being saved rather than an item they may not necessarily want or think they need.
4. Put your best foot forward
The first thing a window shopper sees is your storefront. Place your best items in the window around the signage offering a sale or free item. Selling clothes? Display the best outfit in front, closest to the door. Selling electronics? Feature the latest gadget right up front so customers see you have the latest in the industry. Don’t be shy about the best products and put those in the line sight of your next potential customer.
Extra tip: Put the best items closest to the door.This follows the natural walking patterns of customers and raises the desire to get in your door to get that stunning product they just saw.
Turning a window shopper into a customer can be done, and with some extra guidance and tips, any storefront with a good product can draw in a crowd. Following the four tips outlined above, increase the foot traffic in just a few moments. The art of turning a passerby into a sale happens when you provide a shopping solution only found in your store!
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