SEO campaigns come in all shapes and sizes. Each client has their own precise requirements which involves a tailored approach. In order to keep the campaign fuelled from start to finish, it’s essential to prioritise those techniques which bring the most value.
To give you an example, we’ve selected 4 campaigns and paired them with their most suitable SEO method. Of course, all of these techniques can be used together but sometimes offering a specific solution can provide the greatest results.
Charity
When it comes to improving the web presence of a charitable organisation, there are few methods more effective than social orientated SEO.
The website’s ultimate purpose is to receive donations which is massively helped by users sharing pages on the site – whether it be the donation, news or home page. This is surprisingly easy and effective with the use of Facebook, Twitter and other social platforms.
Unlike many businesses, Charities don’t really struggle to generate compelling content that is easily shared. People enjoy reading about acts of generosity while appeals for help which feature emotive language or images can often go viral. This will not only direct traffic to the site, it will also be recognised by the search engines, improving ranking along the way.
Low budget
For those on a limited budget, certain SEO techniques should be avoided. PPC marketing can be very expensive and although it may yield quick results, it can be less effective in the long term. Instead, an organic SEO approach should be taken. Although it can take longer to see results, it’s very affordable for the small business or freelance blogger.
Of course, the focus should be on link building, on-site optimization and engaging content creation. This less aggressive form of SEO can work wonders for those campaigns who want impressive results with minimal spend.
Ecommerce
Recent studies have shown that over 40% of people will abandon a website that takes more than 3 seconds to load. For an ecommerce giant, these statistics could be very worrying. With improvements in technology, consumers are now expecting much more from online retailers and this includes a very fast site speed.
For this reason, a major focus for ecommerce campaigns should be the ability to provide quick loading pages with ease of navigation. Aside from keeping the visitor on your site for longer, this can even improve your SERP ranking. Those sites which are seen to improve user experience, which includes site speed will be pushed up the ranks for organic search terms.
Competitive niches
In a crowded niche market, it can be challenging to differentiate yourself from the competition. If the budget can accommodate, adwords can be a great tool to drive paid traffic to your site.
It can not only create brand awareness, but you can also target specific customers which is essential for the niche sector. This method may be the expensive choice but it can be very effective, especially for quick campaigns and those which need a short-term boost.
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