While companies clearly understand that video is an important component of communicating and sharing ideas with their employees and the public at large, most companies still do not use video in a way that is effective. A ComScore report has indicated that roughly 100 million Internet users view a minimum of one online video per day, underscoring the importance of not only recognizing the value that video can provide, but also how important it is to properly leverage this medium. This is especially true with regard to the many training and communication challenges that all businesses face.
Engage and Communicate in a More Meaningful Way With Remote and Contract Employees
The number of remote and contingent employees is on the rise, and the Bureau of Labor Statistics has released a study indicating employees of this type (freelancers, independent contractors, and temps) will comprise 40 percent of the workforce by 2020. The fact that 65 million Americans will be working in this way demonstrates just how vital these employees are to the strategy of a business and their potential for success. While remote employment is sharply on the rise, a report from SilkRoad indicated that employers felt that a lack of access to important company information served as a significant barrier to true engagement.
Video conferencing has been used to a degree of success by employers seeking to engage their remote employees, but this technology has certain limitations. The conference platforms used in these instances cannot account for time zone differences or scheduling conflicts, which limits the number of employees that are able to benefit from engagement and interaction.
Enterprise on-demand video software, however, is able to accomplish engagement and interaction with all employees at any time that is convenient. This software, when used in conjunction with a talent management system, allows employees to interact with the content and ask questions (and receive answers) as they arise.
The Ability to Analyze the Effectiveness of Training Sessions Is Currently Undervalued
Clearly, companies understand the value of providing effective training to their employees. According to an estimate made by the American Society for Training & Development, American companies spend $ 134 billion per year on training and developing employees. With an investment of this size, it is somewhat shocking to learn that many companies have found it difficult to measure the success of the training programs they provide.
Through the use of on-demand video, however, companies are able to better understand which video components need clearer elucidation. This is because employees are able to pause the video to ask questions as they come up, and managers are able to determine which points are of interest to employees and may require further training sessions.
Send a Clear and Concise Message
In many ways, on-demand video allows for information to be delivered in a manner that is much more direct. Many remote employees struggle to learn about company culture and must sift through seemingly endless sources of information to discover the goals and mission of the company. With on-demand video, employees are able to learn about the company from the top-level executives, and these executives are able to ensure that their messages are clear and consistent to all employees.
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