September 22, 2016
Despite all of the changes in marketing technology and the rising popularity of social media, email remains one of the most effective marketing tactics when it comes to reaching your existing contact database. In fact, data shows that the ROI of email marketing can be as high as 3,800 percent (with companies seeing a return of $ 38 for every $ 1 spent).
Pretty impressive, right?
When it comes to email marketing, there are a number of metrics that you can use to measure effectiveness, including open rates, click through rates, click-to-open rates, bounce rates and unsubscribes. While the click-to-open rate is, in my opinion, the best indicator of the quality of your email and its effectiveness in getting the desired response from your target audience (see this blog for more on that topic), you have to get someone to actually open your email before you can worry about whether they clicked on something.
Recently, we ran an experiment to see if we could increase the number of people opening our marketing emails. Every month, we send out an email newsletter that goes to our database of 7,000+ contacts. Typically, around 19 percent of the recipients open the newsletter email.
While 19 percent is considered a pretty decent open rate, it still means that only 1,330 of the 7,000 contacts that were sent the email actually opened it.
That got us thinking… how could we get the other 5,600+ people to open the newsletter?
In this week’s video, I’m sharing details about the experiment we ran. To say that I’m excited about the results is a HUGE understatement. Our open rates improved by 25 percent and our click rates improved by 25 percent! And the best part is, you can do the same thing in under two minutes.
Watch this quick video (only 3 minutes long!) to learn one simple (and quick!) tip that can improve your email open rates by 25 percent and your click rates by 35 percent…
What did you think? Easy, right?
The single most important factor that influences open rates is your email subject line, so by experimenting with your subject line you can potentially improve your results. But not everyone has email software that allows them to run A/B tests (that includes us), so this trick is a simple, easy solution that anyone can run using any email software package. And it’s super quick and simple.
What are you waiting for?
There’s really no reason not to test this out with your own emails, so give it a try and let me know what kinds of results you get.
I’d love to hear what you thought of today’s blog. Share your feedback in the comments.
TGIF!
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