Nura Eston September 7, 2021
No website? No access to web developers? Have a website that doesn’t integrate with a payment gateway? No problem! Payments have come a long way in recent years, so even if you haven’t had a chance to update other parts of your business, you shouldn’t face any barriers to accepting online payments. Here’s what you need to know about using a Hosted Payment Page (HPP) to get your business online.
What is Pay by Link?
Pay by Link is a third-party website where customers can pay for their online purchases. Using Pay by Link lets your business accept online payments quickly and easily. There’s no complicated setup, and you don’t need to know about web development to make it work.
How do hosted payments work?
All that’s required on your end is to share the link, either by adding it to your website, or by embedding it in your communication to customers, such as an email, invoice, even an SMS. It’s easy – the same link is used for every customer. And because Pay by Link is separate from your business website, and all customer details are processed securely by the payment processor, you don’t need to worry about security.
When customers are ready to pay, they’re redirected to the secure link you’ve provided them. They enter their payment information, the transaction is completed, and they are sent a receipt. That’s it!
How can Pay by Link help my business?
In today’s retail environment, with consumers looking to shop online or use safer, lower-contact options for purchases, accepting online payments is no longer a “nice to have” option, it’s now a necessity. Here’s how Pay by Link can help your business:
- Easy setup: Once you create your custom link and customize your checkout page with your business logo and colours, you’re all set.
- Secure: At every stage in the transaction process, all sensitive customer information is kept secure and protected. And because your business isn’t directly involved in processing card payments and doesn’t handle customer payment information, the Payment Card Industry Data Security Standard (PCI DSS) requirements are lower and easier to fulfill.
- Simple to use: To complete their payment, customers simply click on the link you provide them and enter their credit or debit card information.
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