Michael Wight
Stepping ahead for website audit is a wise decision as there are 3,174 million internet users worldwide. It gets more encouraging for online business holders around the nation when they happen to know that USA has 201.6 million internet users and is ranked as 2nd worldwide. People usually get confused with accounts and finance when they hear the word ‘audit.’ Despite universal confusion, website auditing is about inspecting pages and all other aspects of website like navigation, tracking, etc.
About the Website Audit:
Website auditing is more than just overviewing some web links. A professional auditor has to dig into all the aspects of websites, step-by-step. Thorough auditing plays a vital role because at the end of the day, your website should be user-friendly for all your visitors. Website auditing includes makes sure this is the case. It includes:
● Navigation: According to statistics, 44% people complain about navigation. If you suddenly expect more ROI from your website, it needs to be easier to navigate.
● Mobile: Smartphones have detached a vast percentage of internet users from their PC. In fact, mobile devices and smartphones share 39% of the web traffic. Therefore, it is very important for your website to be friendly with mobile devices.
● Tracking: You need a proper record of your daily visitors. In order to maintain your daily traffic chart, you need to have a tracking system that makes you aware of your visitors and their location.
Websites That Need To Be Audited:
The word ‘website’ can be translated as an online appearance. It means that if a particular content is on the internet, it should be exposed to as many people as possible. Consequently, there is no reason why a specific website should not be audited. In fact, website auditing strategies have the potential to boost up your web traffic by 30% within 6 months. Undoubtedly, website auditing is going to help you in several ways;
1. It’s not just about the imperfections you have on your website. On the contrary, your website will be analyzed with perfectly and you will receive a report with all the strengths and weaknesses of your website.
2. Auditing is not about what auditor thinks about your website – it’s more about what a visitor is going to say about your website.
Website auditing has the potential to give you considerable ROI.
References:
http://www.statista.com/topics/1145/internet-usage-worldwide/
http://www.internetworldstats.com/stats.htm
http://www.statista.com/statistics/271411/number-of-internet-users-in-selected-countries/
http://blog.hubspot.com/marketing/compelling-stats-website-design-optimization-list
http://wearesocial.net/blog/2015/01/digital-social-mobile-worldwide-2015/
http://neilpatel.com/2015/01/27/how-to-use-competitive-auditing-to-pinpoint-and-outsmart-your-competitors/
(94)
