Jeffrey Mirro — May 20, 2020 
The field of search engine optimization is one that is continually growing and evolving. As the world of digital marketing expands, new principles become increasingly important within the field of SEO. Voice search optimization, commonly referred to as VSO, is one of these principles that is becoming increasingly popular within the digital marketing industry. When paired with the SEO efforts made by digital marketing professionals, it works to build the online reputation of clients.
The Rising Popularity of Voice Search Optimization
The VSO process involves utilizing SEO strategies to optimize a company’s or organization’s content concerning the voice search feature. Like other SEO methods, its purpose is to increase a business’s likelihood of getting a positive search result that will drive traffic their way.
The rising popularity of voice search has led to the need for this key area of digital marketing and SEO. A significant number of device users currently utilize their voice search features on a daily basis. This feature utilizes a voice assistant to get the answer to a query. The fact that today’s consumers increasingly want heightened convenience and speed when doing a web search is at the heart of the rising popularity of voice search.
How VSO and SEO Work Together in Building Successful Digital Marketing Campaigns
With voice search becoming increasingly popular with today’s device users, businesses need to implement a sound VSO strategy as a part of their SEO efforts in digital marketing. Many different strategies can be utilized when a business is looking to improve its VSO. Having a strong knowledge of one’s audience is key to finding success in these efforts. This is essential in working to build a strong idea of the kind of voice searches that they are likely to engage in.
There are aspects of VSO that differ from what has traditionally been done in SEO efforts for standard web searches. This includes a need for being concise in the way that VSO is structured. This certainly differs from many SEO efforts for standard web searches. Similar to traditional SEO, it is important to continue to keep fresh content out there as a part of the VSO strategy. Other key tips that help with VSO include the use of simple language and strategies that revolve around the concept of questions and answers.
VSO Is an Important Factor in Driving Traffic to Businesses
It is because voice search is used so frequently that today’s business owners need to have a sound VSO strategy. The signs point to voice search continuing to grow in popularity, and this means that it is important to have a good VSO strategy to avoid getting left behind. Beyond this, it is simply good business, as it’s another way that a company can utilize SEO and digital marketing strategies to drive the traffic that creates sales. Having effectively tuned in VSO can also help provide customers with heightened customer experience. It is yet another way to make a lasting impression on customers, both current and potential.
VSO is important for businesses of all sizes and it is taking on a particularly significant amount of importance with today’s local businesses, as these companies are often the targets of the voice searches that potential customers make. For example, a user may conduct a voice search similar to “Hey Alexa, is there a good Italian restaurant near Wilkes-Barre?” Being positioned properly with a good VSO strategy will allow your business website to be able to be the source of the answer to this question, which means the user is more likely to visit your business. All of these points emphasize how getting serious about a strong VSO strategy will make a difference in a business’s bottom line.
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