When To Fire Your SEO Agency

These days, most businesses with a website recognize that search engine optimization (SEO) is key to getting discovered online, but not all have the resources to handle SEO in-house. Thus, outsourcing search engine optimization to an expert is not only smart, but necessary for many businesses.

Unfortunately, not all SEO practitioners are created equal. But without a strong working knowledge of search, how can you tell a good agency (or consultant) from a bad one?

In my column on Search Engine Land today, I note several red flags which may signal that it’s time to fire your SEO partner:

1. They don’t explain their process.
2. You notice an increase in spammy backlinks.
3. They can’t explain or don’t adapt to algorithm changes.
4. They have a poor reporting platform.
5. They provide no strategic consultation.
6. They’re a one-trick pony.

Want to learn more? Check out the full column on Search Engine Land:

• Six Reasons To Fire Your SEO Agency

Some opinions expressed in this article may be those of a guest author and not necessarily Marketing Land. Staff authors are listed here.