Some social marketing management platforms fully support Twitter’s expanded tweets, while others are working on updating their software.
On Monday, Twitter officially expanded the length of tweets by not counting photos, videos, polls and quoted tweets against its 140-character limit. But that doesn’t mean every brand has access to the bonus character space yet. Depending on which social marketing software they use, some marketers may already be able to take advantage of the extra text, while others must wait.
Below is a rundown of some social marketing management platforms and whether they support the expanded tweets. It’s worth noting that none of the social marketing management platforms are currently able to support polls in extended tweets because Twitter hasn’t extended that capability externally. If there’s a relevant social marketing management platform you’d like to see added to the list, please email editors@marketingland.com.
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