They say a picture is worth 1,000 words and the argument could be made it’s actually more like 60,000 words.
No one knows this fact better than the marketers, as 46% of them agree that pictures are critical to their current marketing strategies. Besides making your content more interesting, adding more visual elements can get you 94% more views.
Thanks to the short attention span and the incredible amount of information available, delivering your message to the audience has become very difficult. This is even more true for mobile devices. The shorter displays mean less room for text, which means you need to find other ways to deliver your message. And the best way to do that is to use pictures.
More and more, you see smart marketers utilizing photos in campaigns, and smart developers utilizing photos as the core of their app. For example, Eyecon has completely redesigned the dialer with a picture-based approach that allows you to automatically add full-screen pictures for each of your contacts.
Pictures are even more important than you think
What’s the value of a message which is not remembered by the audience? None. As this Vero study shows, including a picture tends to increase your CTR by 42%.
Unless your audience retains the message, there is no value in communication. In today’s world, you need to make sure that the information you are providing is reaching the target audience and they can digest it easily. If you want to make the audience remember your message, you need to include pictures and other visual contents in your digital marketing campaigns.
Numerous studies have proven the fact that our brain can process visual information much faster. Visual information is also retained and transmitted at a faster rate than the traditional text-based information. All this makes sense because only 7% of communication is based on words themselves.
When it comes to social media, visual media is the clear winner in terms of visibility, popularity, and effectiveness. Studies have based up this logical conclusion with engagement stats such as social media users are 40x more likely to share visual contents, or Facebook posts with images get 2.3 times more engagement than the ones without images.
How to Use Pictures
If you want to take advantage of this powerful trend, you have several choices. You can get started with the social media platforms. Start sharing relevant images and take note of the reaction of your audience. Identify what type of pictures work well and share more of these. Also, make sure that you are engaging with your audience. If you are already running social media campaigns and not properly using images, stop reading this article and go and fix your campaign immediately.
If you are running email marketing campaigns, you should add one or two images into the email body. However, you should be very careful to include only the relevant pictures. People hate it when they find useless things in their inbox.
Website and app developers should incorporate visual content whenever possible in order to engage and keep users.
These days, visual content is the key to attention. Using relevant pictures and other visual content correctly can be the unique point which separates you from the competition.
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