Nick Latreille — May 25, 2017 It’s no secret that automated website builders like Wix or Weebly are a dime-a-dozen, and it seems like everyone has a cousin or a friend who knows HTML. In the initial onboarding process, a lot of customers ask us why they should bother redesigning an existing site, or why they can’t just do it themselves. Even though these cheaper options make it look like business owners can design their own website, the truth is – they can. Just, not very well!
Sounds kinda harsh, right? Well, better you hear it now than after wrestling with a drag-and-drop website builder for months only to realize that you haven’t generated a single sale. Why? Because even though these services can technically write the code for you, there’s a lot more to a SUCCESSFUL website than meets the eye.
Think of it like buying a shiny new car, but having no clue how to drive. Even though your company may have an existing website online, ask yourself these questions:
- Is it getting any traffic?
- Is it targeting the right audience?
- Is your website optimized for mobile users?
- Is it using any kind of marketing analytics to convert visitors into clients?
- Does it look trustworthy? Would you spend money there if you didn’t know your business?
- Does it improve customer service?
- Does it make your life easier?
If you answered “No” to most or all of these, then let us clarify a few things to help turn your existing website into a professional, money-making business tool.
Carefully Target Your Online Audience
A great website is always designed with the user in mind. What does that mean? It means that a professional designer or marketing agency can identify markets and niches that are specific to your industry with curated analysis. Using marketing metrics from modern tools like Google Analytics, they can identify holes in your website and help improve conversions by optimizing specific areas of the site.
Increase Trust
A professional designer knows how to use or create powerful imagery that captures a user’s attention and directs their eyes to the right places. A key factor in a successful website is a clean, modern design that inspires trust and credibility. Trust is a powerful tool in building your brand and a great design creates the impression that you have an artistic attention to detail, and in their eyes, that translates to other aspects of your business. Users won’t spend their money if you look like a fly-by-night operation. Let’s use the old car analogy again. When we compare two auto-repair shops, which one looks more credible?
OK, this is not a website – but the concept still applies. When we compare two businesses that operate in the same field, but one looks cleaner, prettier, and has better branding, it automatically elevates that business in our minds. We do judge books by their covers, whether we want to or not.
Mobile Users are a Huge Market
Speaking of trust, did you know that the majority of your users expect consistent experiences when dealing with brands online, in-store, or by phone? That’s right – a consistent brand is a good brand. Humans crave consistency, and you can give it to them by making sure your website is fully adaptable to all mobile devices. Professional designers and marketers can help you achieve that goal. That cousin who promised to help you with your website… does he know what Media Queries are? Thought so.
A Great Website Saves You Time & Money
So we’ve established that a quality agency can help you elevate your business by connecting you to the proper channels, increase trust in your brand, improve your image and make your users happy. All these things combined all lead to one thing. Better customer service – and that means more visibility, more traffic, and ultimately, more sales.
Sustainability
Now that you have a powerful website as the key tool in your online marketing arsenal, it’s time to create repeat customers and grow your business and your audience.
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