By Ronn Torossian, Published November 11, 2014
There’s never been a time in which black hat search engine optimization tactics have been more consistently reviled by the major search engines of today. If you have not switched to a content management format for your website, then you can look for your rankings to do nothing but drop from this point on. In order to raise your rankings within the major search engines, especially Google, you need real people to really like your website. Beyond liking your website, you must provide deep context to the entities involved with your company.
Through Storytelling tactics of Content Marketing, you can navigate the treacherous SEO landscape of 2015 and beyond with a strong PR Campaign. Public relations is becoming the new search engine optimization, and this is why:
Short-Term Tactics
With the advent of Google Penguin 3.0, there are virtually no short-term search engine optimization tactics that are worth implementing, even for a seasonal sale. The algorithm is one that updates itself based upon data that it receives, so even if it does not catch your website on the first time around, it will definitely do so later. Because punishments can be dished out retroactively with virtually no recourse, it is best to simply stay out of trouble in the first place. If you find your website dropping in the rankings and you appeal to Google, you will most certainly miss your sales period. Depending on the size of your website, you may not even receive a response at all.
The Way to Overcome Google Penguin 3.0
Google is incredibly adept at determining the actions of a real human visitor to your website and any action that has been manufactured in some way. With its self updating algorithm, it will only become smarter in the future. This means that there is really only one way to overcome the filters of Google Penguin: You have to get real visitors to your website and get them to like it.
In order to accomplish this without spending huge amounts of money on web traffic services, you will need a good public relations campaign. This means viral content that is spread through social networks without you having to waste any time maintaining the advertising campaign.
Take a look at many of the successful viral campaigns of the past. All of the hard selling tactics that you want to employ simply do not work. Basically, in order to be successful, you must market your product as though you are already successful. This means acting as if you do not need to sell any product or service at all.
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